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Pet spending has soared since Covid, but some Americans can’t afford to keep their cats and dogs

Owner surrenders have soared across the US this year as families grapple with higher costs. Does that say anything about the economy?

David Crowther
7/28/25 8:56AM

America loves its pets.

According to the American Pet Products Association (APPA), some 49 million households have a cat, and a whopping 68 million households have a dog. That means — without even counting fish, reptiles, horses, or birds — a large majority of American households have a pet. That love only intensified during the pandemic, as we sought companionship wherever we could find it.

But now, some owners are having to give up their furry friends, with CNN reporting a rise in “owner surrenders” as the increasing cost of ownership bites. One animal shelter in North Carolina reported that owner surrenders are up 43% this year. Meanwhile, Ruff Start Rescue in Minnesota has seen applications rise 16%, and the Animal Care Centers of New York says it has reached a “breaking point,” suspending its intake entirely.

Fur-saken

Per the APPA, Americans are on track to drop $157 billion on their pets this year, 62% more than they spent in 2019. About 43% of that is on people sustaining their pets day to day with food and treats, while the rest is spent on vet care, medicines, supplies, and more.

Pet expenditure
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Indeed, though pet food costs are up more than 20% since the pandemic, it seems to be pet services like veterinary access and grooming that are breaking the bank. Per Bank of America analysis, pet services are 42% more expensive in 2025 than they were in 2019.

Pets as a recession indicator?

It might sound barking mad, but given the emotional connection involved, any decision to surrender a pet is presumably never taken lightly — suggesting serious economic hardship is likely at play when so many Americans make the difficult choice to give up their companions.

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Paramount and Microsoft’s Activision agree to partner on a “Call of Duty” movie

Less than a month after forming, Paramount Skydance has landed another major piece of intellectual property. The studio said it’s signed a deal with Microsoft’s Activision to create a live-action “Call of Duty” film.

The competitive shooter is one of the most popular gaming franchises in the world and has been the US’s bestselling series for the past 16 years. The next title in the 22-year-old franchise, “Black Ops 7,” will debut in November.

Paramount, which closed its merger with Skydance in August, has had a summer of big deals. It acquired UFC broadcast rights in a $7.7 billion deal with TKO last month, following a $1.5 billion deal for “South Park” rights in July. The company also lured “Stranger Things” creators away from Netflix last month for a four-year film and TV development deal.

The competitive shooter is one of the most popular gaming franchises in the world and has been the US’s bestselling series for the past 16 years. The next title in the 22-year-old franchise, “Black Ops 7,” will debut in November.

Paramount, which closed its merger with Skydance in August, has had a summer of big deals. It acquired UFC broadcast rights in a $7.7 billion deal with TKO last month, following a $1.5 billion deal for “South Park” rights in July. The company also lured “Stranger Things” creators away from Netflix last month for a four-year film and TV development deal.

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