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Sony has, at last, unveiled a way to smell PlayStation games in a big cube

In a move that surely someone asked for, Sony unveiled a concept that’ll allow gamers to take in the many scents of its games (including zombies).

The Japanese tech giant dropped a trailer for its “Future Immersive Entertainment Concept” at CES, four years after reports first revealed the company had patented smell tech.

The idea, essentially Smell-O-Vision, appears to be a group gaming activity where players step into a large cube covered in LED screens, where a soup of audio, scents, and haptics fill their senses. That means no at-home “God of War” BO, “The Last of Us” fungus, or “Gran Turismo” exhaust — at least for now.

Sony had a rough 2024, but it’s unlikely Smell-O-Vision brings the sweet scent of success to the company in 2025.

The idea, essentially Smell-O-Vision, appears to be a group gaming activity where players step into a large cube covered in LED screens, where a soup of audio, scents, and haptics fill their senses. That means no at-home “God of War” BO, “The Last of Us” fungus, or “Gran Turismo” exhaust — at least for now.

Sony had a rough 2024, but it’s unlikely Smell-O-Vision brings the sweet scent of success to the company in 2025.

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Hollywood may have its best year at the box office since 2019, but streaming audiences are still obsessed with old content

Viewers are opting for catalog content over new shows and movies across (pretty much) every major streamer.

Tom Jones6/29/26
culture
Tom Jones

The BBC has become the world’s top news website... by collapsing a little less than its competition

Press Gazette just published its annual look at the biggest news sites in the world across all languages; for the most part, it doesn’t make for particularly pretty reading.

The journalism industry publication’s latest update, which is based on estimates provided by Similarweb for May, found that 37 of the world’s 50 most visited news sites saw their reach shrink. Press Gazette highlighted that American outlets have been hit particularly hard by declining Google traffic compared to European counterparts, owing to the platform’s AI features rolling out earlier in the US.

Even the BBC, having climbed the rankings from last year to top the 2026 chart — reportedly in part thanks to Similarweb’s decision to combine the “.co.uk” and “.com” versions of the URL, given that the sites redirect to each other depending on the user’s location — showed a 1.9% decline from last year.

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