Culture
2025 New York City Marathon
The 54th TCS New York City Marathon on November 2 in New York City. (Getty Images)
PERSONNEL BEST

The 2025 New York City Marathon saw a record number of runners

Almost 60,000 people took part in the NYC Marathon this year — as celebrities, influencers, and hordes of routine-starved young people keep long distance races on trend.

Millie Giles

On Sunday, the streets of the five boroughs were swarming with sprinters and supporters, as the NYC Marathon took place with near-perfect weather (and a hotter-than-usual political climate).

The day saw a new women’s course record set by Hellen Obiri, who finished the race in 2 hours, 19 minutes and 51 seconds, with fellow Kenyan runner Benson Kipruto winning the men’s by less than a second. But the city’s 54th official installment of the 26.2-mile, Greek-mythologized endurance run was also a little busier than usual.

Warming up

According to event organizer New York Road Runners (NYRR), the 2025 TCS New York City Marathon saw ~59,000 runners — which would be the most participants of any recorded marathon in history, beating the record set at the TCS London Marathon in April of ~56,600 finishers.

NYC Marathon chart
Sherwood News

In the long run

This marks a 6% uplift on 2024 — which also broke the world record at the time — including ~2,400 more female participants. More broadly, with the exceptions of 2012 and 2020, when the race was called off due to Hurricane Sandy and COVID-19, respectively, the NYC Marathon’s popularity has boomed over the past two decades.

It’s not just New York: people the world over are increasingly lacing up their sneakers of choice for marathons, despite their expensive price tags (London, for example, charges ~$300 for international participants). Now, the likes of Harry Styles and other famous faces can be spotted at the starting lines of equivalent contests in Berlin and Tokyo.

Besides celebs making running cool again, people are turning to endurance races for structure, discipline, and community in the post-pandemic world; for some younger people, run clubs have also become dating hot spots. At any rate, though, for NYC and other major cities, the growing popularity of marathons means hundreds of millions in additional spending as partakers and spectators splash the cash.

More Culture

See all Culture
culture

Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

culture
Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

Latest Stories

Sherwood Media, LLC and Chartr Limited produce fresh and unique perspectives on topical financial news and are fully owned subsidiaries of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, Robinhood Money, LLC, Robinhood U.K. Ltd, Robinhood Derivatives, LLC, Robinhood Gold, LLC, Robinhood Asset Management, LLC, Robinhood Credit, Inc., Robinhood Ventures DE, LLC and, where applicable, its managed investment vehicles.