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Super Bowl goes super well: This year's Super Bowl broke records

Super Bowl goes super well: This year's Super Bowl broke records

Super Bowl goes super well

On the evening of February 11th, two entertainment worlds collided as an average of 123.4 million people tuned in either to watch the Kansas City Chiefs narrowly defeat the San Francisco 49ers… or to see if Taylor Swift would make it in time to witness Travis Kelce's eventual triumph.

Extra points

Indeed, Super Bowl LVIII gained such a large audience that it's only eclipsed by the Apollo 11 moon landing in the annals of the most-watched US broadcasts, surpassing viewership figures for all previous NFL championship showdowns. According to Nielsen, more than 202 million people watched at least part of the game — with the Swiftie Army undoubtedly playing a huge part as female viewership reached an all-time high.

Getting in front of all of those eyeballs demanded a heavy price tag, with brands forking over a staggering $7 million for a mere 30 seconds of airtime. And, when the game kicked into overtime for only the second time ever, CBS was able to air the extra insurance slots it secured during the unexpected commercial breaks, translating to an extra $60 million in sales for the network.

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Thieves are targeting “Pokémon” cards in robberies since they’ve skyrocketed in value

A real-life mishmash of different Team Rocket wannabes is having a lot more success thieving “Pokémon” cards than Jessie and James ever did in their attempts to pilfer Pikachu throughout the anime series.

The Washington Post reports on a string of DC-area heists of “Pokémon” cards, with CGC Cards Vice President Matt Quinn quoted as saying, “Any time you’re carrying around collectibles that are worth money, whether it be gold bars, Pokémon cards, coins, toy trains, or whatever it might be, you have to be vigilant with knowing that you’re carrying collectibles that can be easily stolen from you,” adding that these episodes are happening across the country.

Gotta thieve ’em all is an outgrowth of the massive boom in the value of “Pokémon” cards, with The Wall Street Journal reporting on 3,000% returns earlier this year. Their meteoric rise has been a big boon to GameStop, whose collectibles business has played a critical role in the stabilization and nascent turnaround of its operations.

Both individual cards and unopened packs have been targeted in robberies of stores and personal residences, per the Post report.

Stealing unopened packs of “Pokémon” cards is effectively thieving and buying call options at the same time: an individual pack might not be worth much on its own, but the most valuable cards in the recently released Mega Evolutions set are going for over $1,000. And at about 23 grams per pack and relative differences in security, the logistics seem a lot less onerous than trying to rob a gold dealer.

(Note: I don’t know for sure. I’m not a thief, besides that Klondike bar one time in high school.)

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iHeartMedia surges on report Netflix, competing with YouTube, wants its video podcasts

Video podcasts are becoming a key part of Netflix’s efforts to keep pace closely behind YouTube in the streaming wars.

According to reporting by Bloomberg, the streamer is in talks to exclusively license video pods from iHeartMedia. Shares of IHRT surged on Tuesday morning.

Under the deal, iHeartMedia, which produces shows like “Las Culturistas,” “The Breakfast Club,” and “Jay Shetty Podcast,” would reportedly stop posting full episodes on YouTube — the site that more than a billion people use to watch podcasts every month.

Netflix made a similar deal with Spotify last month and will begin streaming 16 video podcasts produced by Spotify Studios early next year.

According to the Nielsen Gauge, YouTube pulled in 12.6% of all TV viewership in September, compared to 8.3% for Netflix.

Under the deal, iHeartMedia, which produces shows like “Las Culturistas,” “The Breakfast Club,” and “Jay Shetty Podcast,” would reportedly stop posting full episodes on YouTube — the site that more than a billion people use to watch podcasts every month.

Netflix made a similar deal with Spotify last month and will begin streaming 16 video podcasts produced by Spotify Studios early next year.

According to the Nielsen Gauge, YouTube pulled in 12.6% of all TV viewership in September, compared to 8.3% for Netflix.

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