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The Weeknd at the 2021 Billboard Music Awards
(Emma McIntyre/Getty Images)
ready for the weeknd

The Weeknd’s “Blinding Lights” is about to hit 5 billion streams on Spotify

The song is hundreds of millions of streams ahead of the competition.

Tom Jones

They said it couldn’t be done. They said, maybe, it shouldn’t be done. But it’s about to happen: we (Spotify’s 675 million monthly active users) are about to send The Weeknd’s 2019 earworm “Blinding Lights” past the 5 billion stream mark on the platform, making it the first song in history to pass the round-number threshold.

Shut up and play the hit

As the second single from “After Hours,” The Weeknd’s fourth studio album, the song was a solid hit at the time, spending four weeks at the top of the Billboard Hot 100 — a respectable stay,” per Stereogum, but by no means absurd. The synth-pop track’s staying power since, on the other hand, has been frankly insane. 

The song has been streamed more than 4.995 billion times, and is still clocking about 1.4 million streams a day almost six years after its release. Presuming that figure increases a little on Fridays and Saturdays, with many of The Weeknd’s tracks lending themselves nicely to, well, the weekend, “Blinding Lights” should cross the barrier over the next three days.

Wildly, another one of his tracks isn’t that far behind in the rankings either.

Spotify most streamed songs chart
Sherwood News

For a song that was first teased on a Mercedes ad on German TV one Sunday, the feats “Blinding Lights” has gone on to achieve have been remarkable. Released in November 2019, the song went on to become the biggest song of 2020 by sales and size, standing as the only song to spend a full year in the Top 10 in the US and overtaking Chubby Checker’s 1960 hit “The Twist” as the Billboards’s top Hot 100 hit of all time in 2021

With such impressive stats behind his biggest hit, earlier song “Starboy” also breaking Spotify’s top three most streamed songs of all time, and a staggering 26 more entries with over 1 billion plays on the streamer, per Kworb figures, it’s no surprise that The Weeknd is one of the biggest stars on the platform. Only three artists — Bad Bunny, Drake, and a certain Ms. Swift — are racking up more daily streams at the moment.

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The most popular male and female names in the US, according to the latest Census

New data published Tuesday by the US Census Bureau has revealed the most common names provided in the 2020 Census, in the first release to include forename data since 1990.

As described in the brief, Michael was the most popular name for males in the US, with roughly 3.5 million American men reporting having this name or a close variant. This is up from fourth place in the 1990 Census, when the top US male name was James — though there were still 3 million Jameses in 2020’s tally.

Despite a three-decade gap, Mary remained the top name for American females in both censuses, with the 2020 survey counting almost 1.8 million females with this given name. Interestingly, Mary was one of just two predominantly female names that broke the top 10 given names in the US, with the overall list dominated mostly by male monikers.

Most popular names US census 2020 chart
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In all, American females had far more first-name diversity than male counterparts: 16% of US males had one of the top 10 most frequent names among men, compared with 7.8% of women. Zooming out, almost 3x as many given names were needed to cover a quarter of the US female population than that of males.

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6 months after hiking Game Pass prices by 50%, Xbox determines it may be too expensive

Microsoft’s new Xbox chief, Asha Sharma, thinks the division’s recent price hikes have been a mistake, per an internal memo to employees seen by The Verge.

“Short term, Game Pass has become too expensive for players, so we need a better value equation,” Sharma’s memo reportedly read.

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

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