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President Trump Holds "Make America Wealthy Again Event" In White House Rose Garden
President Trump drops the big billboard of tariffs on “Liberation Day” (Chip Somodevilla/Getty Images)

An early sign that tariff-driven inflation may not be the same as the postpandemic price surges

If you raise prices, will they spend?

Everyone wants to know how much tariffs will boost inflation, and for how long.

That’s the top-of-mind question for the Federal Reserve in deciding whether or not to deliver additional interest rate cuts, and will be determined by how much executives elect to change their pricing strategies and how consumers react.

What everyone at the Federal Reserve wants to avoid — especially since postpandemic inflation was much less transitory than monetary policymakers had hoped — is a prolonged period of elevated price pressures.

So it’s very useful to try to pin down any early indications on how much pricing and spending behavior is similar to or different from what prevailed back in the days of lockdowns, economic reopening, and supply chain snarls.

To summarize: back then, US consumers were flush with cash (thank you, stimmys!) and had largely nothing else to spend it on besides stuff. 

A supply shock contributed to higher prices, but demand played a role as well. This is a simple stylized fact that helps explain the persistence of postpandemic inflation. Consumers bought more stuff at higher prices because they had the money to do so. They then binged on experiences at high prices because (you guessed it!) they had the money to do so.

Some tweets from Ernie Tedeschi, director of economics at The Budget Lab and former chief economist at the White House Council of Economic Advisors during the Biden administration, and Neil Dutta, Renaissance Macro head of US economics, help shed some light on what is similar and different this time.

Durable goods prices have been going up. A lot…

…but nominal spending on durable goods is not (and given that prices are up, that holds for real spending, too).


Frankly, I’m not a massive fan of looking at year-to-date changes in either of these given that we can probably make a more educated guess on when and how tariffs were entering consumers’ consciousness. But to get more granular with the analysis, what the data seem to show month-to-month are:

A jump in spending on durable goods in March when tariff talk was fast and furious but before the reciprocal tariffs were announced on Liberation Day, with nominal spending edging slightly higher the month thereafter when durable goods prices posted their biggest one-month jump since August 2022. In narrative terms, that’s a rush to beat higher prices, with a mild bit of follow-through in April given the potential for additional price increases to come thereafter as companies cleared inventory and would face more pressure on input costs going forward.

Then in May, nominal spending slumped while prices were virtually flat.

Let’s compare that to the pandemic period: an enduring stretch of price up and quantity purchased up until a broad economic reopening, after which durable goods consumption flatlined as prices continued to surge (largely an autos story) and spending and price pressures migrated toward the services sector over time.

I mean, it’s just one month. But if the May example of “after price shock, quantity purchased down and amount spent down” in durable goods becomes a recurring theme and is not matched by a commensurate pickup in services spending, well, that’s different! This would imply much less reason to be worried about tariffs fostering a prolonged inflationary outburst rather than a one-off shock to prices, because consumers would be showing they do not have the same desire or capacity to respond to higher prices with higher demand.

And with good reason: households have gone from being flush from government transfers and seeing the aggregate national paycheck grow at a double-digit clip from 2021 through the middle of 2022 to seeing that rate of growth cut to 5%.

The price shock is much more mild than what prevailed in the aftermath of the pandemic, reopening, and wars thus far, and is highly likely to stay that way (knock on wood). But the US consumer’s butt is not sitting on nearly as comfy a cushion.

While I’d personally love to see a positive income boost that helps Americans more easily weather higher prices, I just have one question: where the heck is that coming from?!?

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Sandisk rides Wall Street price target hikes toward new record

Sandisk leapt Friday, riding a resurgent wave of AI-related market exuberance as well as two price target hikes from Wall Street analysts.

Goldman Sachs lifted its target for the stock to $320 from $280, while keeping a “buy” rating on the stock. Mizhuho lifted its target to a Street high of $410 from its previous target of $250, while maintaining an “outperform” rating on the shares.

Long considered a maker of commodity data storage products, Sandisk was spun off by Western Digital in an IPO in February.

When it dawned on the market sometime in the fall that the AI boom would mean an explosion in demand for data storage, Sandisk shares went parabolic.

Its more than 350% run-up between the ends of August and December led to Sandisk’s inclusion in the S&P 500. And its 560% gain for the year made it the index’s top performer.

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Luke Kawa

It looks like the stock market was expecting some tariff relief

The S&P 500 briefly dipped into negative territory and tariff-sensitive stocks swung from big gains to big losses after the Supreme Court declined to give a ruling on tariffs imposed by President Donald Trump under the IEEPA.

A basket of “Trump Tariff Losers” stocks compiled by UBS, which includes Under Armour, American Eagle, Yeti, Mattel, and Deckers Outdoor, was up as much as 1.5% in early trading before falling as much as 1.7% after news of the lack of news surfaced.

The good news is that for the market as a whole (and even this group in particular), the pain seems to have been short-lived, with both bouncing back to erase losses.

It’s a decent little snapshot or case study to show that, yes, as prediction markets imply, the stock market is pricing in tariff relief.

markets

Amazon pharmacy to begin offering home delivery for Novo Nordisk’s Wegovy pill

Amazon Pharmacy announced Friday that it will offer Novo Nordisk’s recently approved weight-loss pill Wegovy, the newest frontier in the drugmaker’s push toward direct-to-consumer options.

Amazon said it will offer delivery for the pill through insurance and cash-pay options. Novos cash-pay price for the pill is $149 a month — less than half of what its injectables cost through the same channel.

Novo has partnered with big-box stores like Costco and Walmart as well as several big telehealth companies, including Ro, Weight Watchers, and LifeMD, to distribute the pill. This comes as the Danish pharma giant is trying to regain ground after Eli Lilly surpassed it in market share, in large part because of its early emphasis on direct-to-consumer channels.

The Food and Drug Administration approved Novos weight-loss pill in December, making it the first approved weight-loss pill to go to market. It has the same active ingredient, semaglutide, as its injectable products, Ozempic and Wegovy. Lillys oral version, orforglipron, is expected to come to market later this year.

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Intel gains after a favorable post from Trump

Intel continued its strong 2026 start by rising early Friday, following a favorable online post from President Trump, whose administration partially nationalized the ailing American chip giant in August.

In a Truth Social post Thursday afternoon, he praised CEO Lip-Bu Tan, boasted about the amount of money the government’s 10% investment in the company has made, and said, “Our Country is determined to bring leading edge Chip Manufacturing back to America, and that is exactly what is happening!!!”

Even after adjusting for the Trumpian tendency toward hyperbole, that last comment will be intriguing to Intel watchers. The company’s search to make deals with external customers willing to use its next-generation contract chip manufacturing business, crucial to the future of Intel’s ailing foundry business, will likely be a key driver of the stock price this year.

It’s not nuts to think that having the US government as a shareholder and the president as an active cheerleader — especially one who’s not shy about putting pressure on private sector companies to get what he wants — could be helpful in corralling reticent foundry customers.

Intel is up roughly 16% year to date and has more than doubled over the last year.

Even after adjusting for the Trumpian tendency toward hyperbole, that last comment will be intriguing to Intel watchers. The company’s search to make deals with external customers willing to use its next-generation contract chip manufacturing business, crucial to the future of Intel’s ailing foundry business, will likely be a key driver of the stock price this year.

It’s not nuts to think that having the US government as a shareholder and the president as an active cheerleader — especially one who’s not shy about putting pressure on private sector companies to get what he wants — could be helpful in corralling reticent foundry customers.

Intel is up roughly 16% year to date and has more than doubled over the last year.

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