AppLovin craters after Bloomberg report that the SEC is investigating its data collection practices
What AppLovin CEO Adam Foroughi said would be “a fun quarter” is turning unfun in a hurry.
Shares of the ad tech company tumbled after Bloomberg reported that its data collection practices are the subject of an SEC probe, in particular whether it violated service agreements in a bid to push higher volumes of targeted advertisements.
Citing people familiar with the matter, Bloomberg says the investigation is in response to a whistleblower complaint as well as reports from short sellers, some of which were published in February.