Beauty tech company Oddity soars after crushing Q1 estimates, dodging tariff fallout
The Il Makiage parent smashed sales expectations and brushed off tariff worries.
Shares of ODDITY Tech jumped 12% in early trading after the tech-savvy beauty company delivered a standout Q1, easily topping expectations and skirting the worst of the global trade turbulence.
Adjusted diluted earnings per share came in at $0.69, beating the $0.59 FactSet estimate and sailing past the company’s own guidance of $0.61 to $0.63. Revenue was also a bright spot, reaching $268.1 million — well ahead of the $260.6 million Wall Street was looking for, and above Oddity’s forecast of $258 million to $262 million. Gross margins impressed as well, climbing to 74.9%.
Oddity is the tech-based parent company of TikTok-popular makeup brands including Il Makiage and SpoiledChild, known for using AR shade matching and algorithm-driven foundation quizzes to help shoppers find their perfect match. While beauty, like retail, is also susceptible to trade tensions, Oddity primarily sources from Europe and said any effects from tariffs will be limited.
“Our early and aggressive investments in this transformation allow us to sustain a powerful financial model, to beat our guidance, and to once again raise our full-year outlook — as we have done for eight straight quarters since our IPO,” CEO and cofounder Oran Holtzman said in a statement.
The company now expects full-year net revenue between $790 million and $798 million, up from its prior range of $776 million to $785 million. It also raised its forecast for adjusted diluted EPS to $1.99 to $2.04.
Oddity shares are up nearly 45% over the past year.
