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Build-A-Bear Workshop Store At Mall of America
(Adam Bettcher/Getty Images)

Build-A-Bear stitches up its fourth straight year of record sales as fans cash in on cuddly creatures

The DIY toy biz plans to open at least 50 new locations this year.

Build-A-Bear shares surged as much as 11% on Thursday before paring back gains after the DIY stuffed-toy company topped Q4 expectations, delivering its fourth consecutive year of record revenue.

Build-A-Bear net earnings per share for the quarter hit $1.62, beating FactSet estimates of $1.51. Revenue inched up to $150.4 million, topping Wall Street’s forecast of $147.7 million. Excluding an extra week of operations, revenue climbed 5.7%, while net income landed at $21.7 million — also above expectations. Annual revenue came in at a record-breaking $496 million.

Build-A-Bear isn’t just for kids anymore. The brand has expanded beyond its younger audience, luring millennials and Gen Z with collaborations ranging from Swarovski to Harry Potter — not to mention its 18-plus After Dark collection. Today, about 40% of its customers are teens and adults. The company is also in expansion mode. Last year, it added 64 net new retail units and grew its footprint to over 25 countries. 

This year, Build-A-Bear plans to open at least 50 new experience-based locations globally. Despite an expected $10 million hit from tariffs, the company is still aiming for a fifth consecutive year of record revenue. The stock is up 41% over the past year.

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Nvidia announces deals with South Korea's government and industrial giants to supply more than 260,000 chips

Nvidia is rising modestly in premarket trading today, up more than 2% at the time of writing, after announcing bumper deals with the South Korean government and some of the nation’s largest companies to supply them with more than 260,000 of its Blackwell chips.

In a press release published earlier today, Nvidia detailed that 50,000 of the company’s most advanced chips would go to AI projects from the government’s Ministry of Science and ICT; AI factories under construction from Samsung, Hyundai, and SK Group would also take 50,000 each; while Naver Cloud will receive 60,000 chips to expand its current Nvidia-powered AI infrastructure.

The deal was announced at the ongoing Asia-Pacific Economic Cooperation summit, held this year in Gyeongju, South Korea, with Jensen Huang having arrived in the nation just one day after his company became the first in history to cross the $5 trillion market cap threshold on Wednesday.

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Netflix rises on announcement of its 10-for-1 stock split

Netflix’s subscription prices keep rising, but its shares are about to get a bit cheaper.

On Thursday, the streamer announced it’ll perform a 10-for-1 forward stock split. On November 17, traders who own a single Netflix share will own 10 shares, though the company’s underlying value will remain the same.

Netflix shares have surged about 270% over the past three years to $1,089 as of today’s close, as the streamer has captured more of the streaming market share. The stock rose roughly 3% in after-hours trading on Thursday following the announcement.

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