Build-A-Bear hits all-time high after dropping record Q1 earnings results
The 2000s-era toy giant continues to top expectations as it eyes a major expansion in Orlando.
Build-A-Bear shares jumped as much as 22% Thursday after the teddy bear retailer posted its strongest Q1 ever.
Earnings per share hit a quarterly record of $1.17, up 42% from last year and well above Wall Street’s forecast of $0.86. Revenue climbed 11% to $128.4 million, also a quarterly best and handily topping analyst estimates of $119.1 million.
Build-A-Bear has seen a resurgence in popularity by tapping into nostalgia and expanding its appeal to teens and adults, who now make up about 40% of its customer base. The company operates about 400 stores worldwide and plans to open a multilevel “retail-tainment” hub at Orlando’s Icon Park in 2026.
“We had a solid start to 2025,” CEO Sharon Price John said, highlighting strong brand momentum and ongoing efforts to expand globally. Build-A-Bear said it’s still seeing positive trends into Q2. Looking ahead, the company expects pretax income between $61 million and $67 million for the year, which includes the estimated impact of tariffs.
Today’s earnings pop puts the stock into positive territory on the year, now up about 11%.
