Comcast sinks as it completes the spin-off of most of its cable channels
Shares of cable juggernaut and Peacock parent Comcast sank more than 6% in premarket trading on Monday.
Driving the move was the completion of a separation of most of its cable channels into a separate entity trading as Versant Media.
The spin-off, which you can blame for the MSNBC to MS NOW rebrand (and any resulting logos), was first announced in late 2024. Comcast’s cable channels, including USA Network, Golf Channel, Oxygen, and E!, have all moved under the Versant umbrella, along with digital brands like Rotten Tomatoes and Fandango. Comcast will retain NBC, Peacock, and Universal under the new structure.
Comcast isn’t the only cable giant trying to separate itself from cable. The media bidding war target of the moment, Warner Bros. Discovery, announced last year that it would perform a similar split.