Deckers soars on record revenue, thanks to Hoka and Ugg demand
Deckers had a lot to celebrate over the holiday period, with the footwear company’s shares up more than 14% as of 6:45 a.m. ET on Friday, after the Hoka and Ugg-maker posted record revenue for the quarter ended December 31, 2025. The company notched:
Record revenue of $1.96 billion, ahead of the $1.87 billion forecast by analysts (Bloomberg consensus).
Adjusted earnings per share of $3.33, a whopping 21% higher than the $2.76 predicted by analysts.
Looking ahead, the company also hiked its guidance for the fiscal year ending March 31, 2026, to $5.4 billion to $5.425 billion, up from the $5.35 billion expected in the quarter before.
Deckers’ record revenue and EPS figures were “driven by the significant global demand for UGG and HOKA,” said CEO Stefano Caroti in a press release. Both brands saw “high levels of full-price selling” that resulted in a strong gross margin of 59.8%. Between the two brands, winter-favorite Ugg maintained the upper hand with $1.3 billion in revenue, but Hoka saw a whopping 18.5% sales uptick (versus Ugg’s 5%) to $629 million last quarter.
Deckers also shared that the company had now repurchased stock worth $813.5 million in the last 9 months, and that it expects its share repurchases to exceed $1 billion for the fiscal year ending March 31, 2026.