Disney sold more than $4 billion in Stitch merch in its latest fiscal year

$4B

We already knew Disney had a hit with its live-action “Lilo & Stitch” earlier this year — the film earned more than 10x its reported budget at the global box office. But for Disney, it also massively fueled merch sales.

“Retail sales for Stitch from our Consumer Products business also continues to grow, eclipsing $4 billion in fiscal 2025,” Disney CEO Bob Iger said. That’s up more than 50% from a reported $2.6 billion in Stitch merch sales in fiscal 2024.

To put that $4 billion sales figure in context, Harley Davidson sold about the same amount in motorcycles, parts and accessories, and apparel combined last year. The amount Disney made on Stitch toys, blankets, and clothes is roughly equal to the market cap of Shake Shack. Not too shabby for a 23-year-old piece of intellectual property.

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