Estée Lauder glows after bullish upgrade from JPMorgan
Estée Lauder shares jumped as much as 3.5% Friday before paring gains, after JPMorgan gave the beauty giant a bullish lift.
The bank raised its rating to “overweight” from “neutral” and boosted its price target to $101 from $62, or about 16% higher than current trading levels.
Analysts indicated a potential turnaround in like-for-like sales during the upcoming holiday season, citing restructuring progress and sharper execution across digital channels. The company is in the midst of a cost-cutting plan that includes job cuts and streamlining its org chart.
JPMorgan also highlighted Estée Lauder’s growing presence on TikTok and Amazon, as well as its use of AI-powered marketing to drive growth in online sales.
The stock has been trending higher following a similar upgrade from Deutsche Bank last month, which raised its price target to $95 and called the brand “well-positioned” for a bounce back. It also comes after the passing of Leonard A. Lauder, the company’s longtime chairman emeritus.
Estée Lauder shares are up more than 18% year to date.