Markets
Burberry flag store
(Dave Rushen via Getty Images)

Europe’s luxury stocks have boomed in the last decade*

*Except Burberry, which has gone backwards

William Coulman, David Crowther

Burberry just reported a seriously unfashionable first quarter.

Retail revenues at the iconic British fashion house dropped 22%, the company’s CEO stepped down, the regular dividend was suspended, and sales in all but one of its major regions were down double digits (except Japan, which was up 6%) — sending shares in the company down more than 18% as of 2:45pm in London.

Plaid out

For a long time, Burberry's iconic trench coats were a must-have for the aspirational elite of UK society and beyond. Originally designed for military use in World War I, by the mid-1990s 1-in-5 coats exported from the UK bore the Burberry name. But, as the global middle class expanded, particularly in China, the company targeted a wider appeal at lower price points — diluting the brand's exclusive appeal. This contributed to a flood of knock-offs and controversies, with some bars and pubs going as far as to ban customers who wore the Burberry label in the early 2000s.

Burberry share price

Since then, the brand has undergone reinvention after reinvention. Its latest efforts have mostly focused on elevating the brand’s status, even at the risk of alienating customers with higher prices, as it seeks to replicate the success of other European top-tier labels. Indeed, Europe doesn’t do big tech — it does big luxury, with the soaring stock prices of companies like LVMH and Hermès emblematic of booming demand for European luxury products.

Burberry, unfortunately, hasn’t been able to ride the wave, standing out as one of the few European luxury goods companies to have seen its share price go backwards over the last decade. The brand’s new boss, who has been CEO of both Coach and Michael Kors, is tasked with turning the ship around.

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Peloton jumped to session highs to trade up more than 7% after EMJ Capital’s Eric Jackson said he was long the fitness company at $4.

Jackson has a big following in the retail community after serving as the architect of the parabolic rally in online real estate company Opendoor Technologies from July through September.

His tweet at 11:56 a.m. ET coincided with a spike in the share price as well as volumes traded (which may well imply that algos are geared to buy any stock he comments favorably on). Shares of other companies he’s announced a bullish view on since the Opendoor episode have also seen a massive announcement effect, including Better Home & Finance in September and Nextdoor in December.

All three of those stocks are currently down 50% or more from their 52-week highs.

In a thread on X, Jackson indicated that Peloton screens as very cheap based on how much free cash flow it generates, and he sees recent insider purchases as an important vote of confidence in the company from its management team. In an updated tweet, he noted that what he previously thought were insider purchases were actually options exercises, but said that this had no impact on his outlook.

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Sandisk bounces off 50-day moving average amid reprieve for memory stocks

Sandisk shares bounced off their 50-day moving average Friday, ending a multiday bloodbath for the stock that sent it down as much as 15% from where it closed last week.

The worst of the slump came as Google Research disclosed details this week of its TurboQuant AI algorithm, which Google said could allow AI language models to operate more efficiently, cutting demand for memory storage at AI data centers.

Sandisk tumbled in response, along with other AI memory trade stocks such as Micron, Western Digital, and Seagate Technology Holdings, which have been some of the market’s top performers this year.

Friday’s reprieve comes as analysts have emphasized the so-called Jevons Paradox implications of the TurboQuant news.

That is, if the Google algorithm lowers the amount of memory required for AI operations, it could make data centers more affordable and cheaper to use, resulting in more investment and thus more sales of memory products over time.

“In this scenario, lower memory requirements could then be offset by higher overall AI adoption and ultimately support inference-led storage demand rather than weaken it,” Citi analysts wrote in a note published Thursday after meeting with Sandisk executives. “This is counter to the initial market reaction, which was instead focused on the short-term view that more efficient AI models would simply reduce memory demand.”

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There’s little sign of relief in the markets from President Trump’s announcement yesterday of a 10-day delay of the deadline he imposed on Iran to reopen the Strait of Hormuz.

Crude oil prices are climbing and stocks are once again slumping, with the S&P 500, Nasdaq Composite, and Russell 2000 small-cap index all in the red early Friday.

Consumer discretionary stocks sank. Cruise lines Norwegian, Royal Caribbean, and Carnival — which cut its profit outlook on climbing fuel costs as part of earnings Friday — are falling. Other bellwethers of discretionary consumer spending that are less oil-exposed, like Airbnb, DoorDash, and Starbucks, are sinking.

On the other hand, consumer staples stocks — which typically hold up better during tough economic times — rallied.

Soup giant Campbell’s, cigarette seller Altria, ketchup behemoth Kraft Heinz, and spice maker McCormick are climbing.

Energy shares bounced along with rising crude oil prices, with gas driller APA Corporation, oil field services company Halliburton, and integrated giant Exxon gaining.

The energy trade, of course, keyed off the climb in crude oil prices, with benchmark US West Texas Intermediate rising to roughly $98 a barrel, despite Trump’s assurances as part of his deadline delay on Thursday that talks to end the war “are going very well.”

Those comments were largely brushed aside by the markets, a starkly different reaction from the president’s previous delay of the same deadline on Monday. That announcement generated a massive relief rally in crude oil prices and stocks on the hopes that substantive negotiations would begin shortly, or already had.

But Iran’s rejection of an initial US peace plan on Thursday, along with reports that the administration is considering sending another 10,000 US troops to the region and that Chinese ships trying to transit the Hormuz choke point had turned back, seemed to undercut that message.

“Any further statements by Trump about a deal are white noise to the markets,” market analyst Jim Bianco wrote in a post on LinkedIn on Friday. “Only if the IRANIANS say the talks are going well will it impact markets.”

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Consumer discretionary stocks sank. Cruise lines Norwegian, Royal Caribbean, and Carnival — which cut its profit outlook on climbing fuel costs as part of earnings Friday — are falling. Other bellwethers of discretionary consumer spending that are less oil-exposed, like Airbnb, DoorDash, and Starbucks, are sinking.

On the other hand, consumer staples stocks — which typically hold up better during tough economic times — rallied.

Soup giant Campbell’s, cigarette seller Altria, ketchup behemoth Kraft Heinz, and spice maker McCormick are climbing.

Energy shares bounced along with rising crude oil prices, with gas driller APA Corporation, oil field services company Halliburton, and integrated giant Exxon gaining.

The energy trade, of course, keyed off the climb in crude oil prices, with benchmark US West Texas Intermediate rising to roughly $98 a barrel, despite Trump’s assurances as part of his deadline delay on Thursday that talks to end the war “are going very well.”

Those comments were largely brushed aside by the markets, a starkly different reaction from the president’s previous delay of the same deadline on Monday. That announcement generated a massive relief rally in crude oil prices and stocks on the hopes that substantive negotiations would begin shortly, or already had.

But Iran’s rejection of an initial US peace plan on Thursday, along with reports that the administration is considering sending another 10,000 US troops to the region and that Chinese ships trying to transit the Hormuz choke point had turned back, seemed to undercut that message.

“Any further statements by Trump about a deal are white noise to the markets,” market analyst Jim Bianco wrote in a post on LinkedIn on Friday. “Only if the IRANIANS say the talks are going well will it impact markets.”

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The news is also boosting other AI-linked utilities plays, with Constellation Energy, Vistra, and NRG also trading well to the upside on Friday.

In a press release, Entergy said the deal was “structured to ensure Meta pays its full cost of service.” Electricity prices have become a hot-button political issue, with President Trump pushing tech giants to “pay their own way” on the costs associated with fueling data centers in a bid to avoid having households shoulder any of this burden.

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