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Toy And Game Giant Hasbro Quarterly Earning Exceed Expectations
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Hasbro shares soar as “Magic” cards and strong margins power up a big earnings beat

The toy giant’s high-margin licensing deals are paying off — even as tariff risks loom.

Nia Warfield
4/24/25 10:15AM

Hasbro jumped over 15% on Thursday after the toy maker delivered a first-quarter earnings beat that easily topped Wall Street expectations. 

Adjusted earnings per share hit $1.04, blowing past the $0.67 analysts were looking for. Meanwhile, revenue hit $887 million, also well above estimates of $771 million. Hasbro credited the strong showing to its pivot toward higher-margin businesses — including licensing deals and a boost from its “Magic: The Gathering” trading cards

The company’s Wizards of the Coast and digital gaming division led the charge, with revenue in the gaming segment spiking 46% over the same quarter last year. That helped Hasbro notch an adjusted profit margin of 25.1% for the quarter, up from 19.6% a year ago. Hasbro’s also leveling up its IP game with a new toy and game licensing agreement with Disney, covering blockbuster franchises like “Star Wars” and Marvel. 

The new deal strengthens Hasbro’s long-term positioning in fantasy and franchise-driven toys. Hasbro also kept its profit outlook but said its estimates didn’t include tariff impacts, since trade negotiations between the US and China are still up in the air. But even as tariff concerns linger, analysts expect those cost pressures to be “mostly offset” by Hasbro’s internal savings and continued growth in its Wizards business.

With Thursday’s rally, Hasbro shares are on track to be the best-performing S&P 500 stock today and are now positive on the year.

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Rocket lab soars to new record close amid rally for retail faves

Rocket Lab ripped by roughly 10% Friday to close at a new all-time high, riding an upturn of retail enthusiasm for a coterie of tech-themed favorites, even as the broader market was more or less flat on the day.

Goldman Sachs’ basket of “retail favorites” — its heaviest weights are Reddit, AppLovin, and Tempus AI — was the second-biggest gainer among the company’s flagship US equity baskets on Friday, rising about 1.6%. The S&P was almost dead flat.

It’s not Rocket Lab’s first retail rodeo, as the money-losing company has more than doubled this year and is up nearly 700% over the last 12 months.

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Six Flags pops after reiterating its guidance as theme park attendance rebounds

Six Flags shares rose more than 7% today after the company reported a rebound in attendance and early season pass sales heading into the fall. The nine-week period ended August 31 saw 17.8 million guests, up about 2% from the same stretch last year, with stronger momentum in the final four weeks. 

More importantly, Six Flags reaffirmed its full-year adjusted EBITDA guidance of $860 million to $910 million, showing confidence that its cost and operations strategy can stay strong for the duration of the year. Riding that wave, Six Flags also said early 2026 season pass unit sales are pacing ahead of last year, and average season pass prices are up about 3%.

The good vibes come despite a drop in in-park per-capita spending, especially from admissions, where promotions and changes to attendance mix (which parks or days guests visit) have weighed. Earlier this week, the amusement giant signed a new agreement that extended its position as the exclusive amusement park partner for Peanuts™ in North America through 2030.

Despite the rally, Six Flags shares are down about 52% year to date.

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Rivian turns red on the year, squeezed by a recall and the looming end of the EV tax credit

Shares of EV maker Rivian are down more than 5% on Friday following the company’s recall of 24,214 vehicles due to a software issue. The stock move erases Rivian’s year-to-date gain and turns the company negative on the year.

Rivian’s 2025 model year R1S and R1T are affected by the defect, which was identified after a vehicle’s hands-free highway assist software failed to identify another vehicle on the road, causing a low-speed collision. Rivian said it’s released an over-the-air update to fix the issue.

The recall marks Rivian’s fifth this year, affecting nearly 70,000 of its vehicles.

Rivian’s shares are down more than 20% from their 2025 high, which came prior to the passage of President Trump’sbig, beautiful bill.” Through the legislation, the $7,500 EV tax credit is set to expire at the end of the month.

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