Hertz looks to bring in more cash selling used cars on Amazon
Rental car giant Hertz announced it will begin selling some of its more than 540,000 used vehicles on Amazon.
The program will start in four cities (Dallas, Houston, Los Angeles, and Seattle) before eventually expanding to 45 US locations.
Hertz, which has posted seven consecutive quarterly losses, has been on the hunt for profit-boosting strategies as of late. It’s also rolled out controversial AI damage scanners at several US airport locations that, according to some customers, charge hefty fines for minuscule scratches and dents.
Hertz shares surged more than 10% in premarket trading. Used car sellers like Carvana and CarMax are slumping on the news.
Hertz, which has posted seven consecutive quarterly losses, has been on the hunt for profit-boosting strategies as of late. It’s also rolled out controversial AI damage scanners at several US airport locations that, according to some customers, charge hefty fines for minuscule scratches and dents.
Hertz shares surged more than 10% in premarket trading. Used car sellers like Carvana and CarMax are slumping on the news.
