Markets
Lenah Mill by Toll Brothers in Aldie Virginia
(Benjamin C. Tankersley/Getty Images)
Margin of error

Homebuilders are missing out on the secret sauce fueling the stock market

Profit margins are expanding for the S&P 500, but not for homebuilders.

Luke Kawa
12/10/24 10:18AM

One of the best arguments for why US companies can sustain lofty valuations is high profit margins.

Simply, the companies that populate the S&P 500 are better than ever at efficiently turning sales into profits. Margin expansion is the US stock market’s secret sauce. And while most companies — in particular, mega-cap tech stocks — have it, homebuilders are one pocket of the market that doesn’t.

Case in point: Toll Brothers, which fell about 5% at the open on Tuesday after reporting quarterly results after the close on Monday.

Toll said its first-quarter adjusted home-sales gross margin would be 26.3%, a full percentage point below Wall Street’s estimate.

High interest rates continue to wreak havoc on the US housing market. Even the luxury homebuilder — whose customers are better positioned to grapple with high borrowing costs — has had to buy down mortgage rates to entice would-be buyers, along with other incentive programs.

That’s not a company-specific problem, but rather a broad industry issue: as the S&P 500’s expected profit margin in 12 months’ time has continued to climb, the Dow Jones US Select Home Builders Index has seen its presumptive profitability roll over.

During a conference call, Toll’s management said that the low margin in Q1 was “a bit of an anomaly from both a mix and incentives perspective.”

It’s clearly an issue that’s front of mind for the C-suite.

“We want to reiterate our focus on returns and what we’ve been able to accomplish with return on equity through the combination of elevated gross margins, high gross margins, good operating margin, and capital redeployment through dividends and repurchase,” Martin Connor, Toll’s chief financial officer, said.

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Rocket Lab ripped by roughly 10% Friday to close at a new all-time high, riding an upturn of retail enthusiasm for a coterie of tech-themed favorites, even as the broader market was more or less flat on the day.

Goldman Sachs’ basket of “retail favorites” — its heaviest weights are Reddit, AppLovin, and Tempus AI — was the second-biggest gainer among the company’s flagship US equity baskets on Friday, rising about 1.6%. The S&P was almost dead flat.

It’s not Rocket Lab’s first retail rodeo, as the money-losing company has more than doubled this year and is up nearly 700% over the last 12 months.

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Six Flags shares rose more than 7% today after the company reported a rebound in attendance and early season pass sales heading into the fall. The nine-week period ended August 31 saw 17.8 million guests, up about 2% from the same stretch last year, with stronger momentum in the final four weeks. 

More importantly, Six Flags reaffirmed its full-year adjusted EBITDA guidance of $860 million to $910 million, showing confidence that its cost and operations strategy can stay strong for the duration of the year. Riding that wave, Six Flags also said early 2026 season pass unit sales are pacing ahead of last year, and average season pass prices are up about 3%.

The good vibes come despite a drop in in-park per-capita spending, especially from admissions, where promotions and changes to attendance mix (which parks or days guests visit) have weighed. Earlier this week, the amusement giant signed a new agreement that extended its position as the exclusive amusement park partner for Peanuts™ in North America through 2030.

Despite the rally, Six Flags shares are down about 52% year to date.

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Rivian turns red on the year, squeezed by a recall and the looming end of the EV tax credit

Shares of EV maker Rivian are down more than 5% on Friday following the company’s recall of 24,214 vehicles due to a software issue. The stock move erases Rivian’s year-to-date gain and turns the company negative on the year.

Rivian’s 2025 model year R1S and R1T are affected by the defect, which was identified after a vehicle’s hands-free highway assist software failed to identify another vehicle on the road, causing a low-speed collision. Rivian said it’s released an over-the-air update to fix the issue.

The recall marks Rivian’s fifth this year, affecting nearly 70,000 of its vehicles.

Rivian’s shares are down more than 20% from their 2025 high, which came prior to the passage of President Trump’sbig, beautiful bill.” Through the legislation, the $7,500 EV tax credit is set to expire at the end of the month.

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