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How will tariffs impact company profits?

Analysts from Goldman Sachs estimate a modest hit to S&P 500 profits.

On Saturday, President Trump announced that the United States will impose a 25% tariff on imports from Mexico and Canada, and an additional 10% tariff on imports from China. Since then, a deal has been reached with Mexico to delay tariffs by one month, although at the time of writing no such reprieve is in sight for the northern neighbor.

The original announcement would have seen tariffs go into effect on Tuesday for goods arriving from the three countries that America buys most from — a trio of nations that are collectively responsible for $1.25 trillion worth of imports last year (up to November).

That’s bad news if you spend a lot of cash on avocado on toast (about 90% of America’s avo supply comes from Mexico). It also likely means a direct impact on the profits of America’s largest companies.

Indeed, Goldman Sachs’ researchers, led by David Kostin, estimated in a new note published this morning that (emphasis ours):

“...every 5pp increase in the US tariff rate would reduce S&P 500 EPS by roughly 1-2%. As a result, if sustained, the tariffs announced this weekend would reduce our S&P 500 EPS forecasts by roughly 2-3%, not taking into account any additional impact from major financial conditions tightening or a larger-than-expected effect of policy uncertainty on corporate or consumer behavior.”

So, at face value, we’re potentially talking about profits mechanically falling 2% to 3% in aggregate, which is the simple part of the explanation as to why the SPDR S&P 500 ETF is down 1.6% in premarket trading, with automotive stocks like General Motors , Ford, and Volkswagen among the stocks getting hit the hardest. T

The harder stuff to foresee? Second-order impacts. Those could include, but are not limited to: the impact of tariffs on rising policy uncertainty, manufacturing relocation, the potential impact of retaliations, the downstream effect on inflation — and therefore interest rates — and the “release valve” effect of a stronger US dollar.

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Indeed, the US Economic Policy Uncertainty Index, a measure of how much major US newspapers are referencing economic uncertainty, spiked to a reading of 502 on January 31, with the average of the last 30 days at its highest level since the pandemic.

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Retail traders are “skipping the dip” this time

Here’s one noteworthy feature of the recent market downturn that has the S&P 500 poised for its worst week since reciprocal tariffs were announced in early April: retail traders seemingly aren’t eager to buy the weakness in single stocks the way they used to be.

JPMorgan strategist Arun Jain has flagged that retail traders instead appear to be “skipping the dip.”

“In contrast to the behavior observed during the post-Liberation Day selloff, retail investors did not seize the opportunity to buy-the-dip on Tuesday, with a few exceptions such as META,” he wrote of the day where the benchmark US stock index fell 1.2%. “In fact, they scaled back their ETF purchases and turned net sellers in single stocks.”

Then on Thursday, when the S&P 500 fell 1.1%, Jain projected that retail traders sold $261 million in single stocks. Through noon ET on Friday, his daily outflow estimate stands at $851 million.

With that intel, it’s little wonder why the carnage this week has been particularly intense in more speculative single stocks that had been favored by the retail community, including IREN, IonQ, Rigetti, Cipher Mining, Bloom Energy, and Oklo.

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Archer Aviation plunges on $650 million share sale following its third-quarter results

Air taxi maker Archer Aviation is deep in the red on Friday morning after reporting its third-quarter results after the bell Thursday. The stock is down more than 12%.

Investors don’t appear to be thrilled about the company’s $650 million direct stock offering, announced alongside its results.

The move marks at least the third major equity raise, and dilution, for Archer this year. The company raised $300 million from a new stock sale in February, and sold $850 million worth of shares in June.

On Archer’s earnings call Thursday, interim CFO Priya Gupta said the company came to the decision after “substantial inbound interest.” According to Gupta, the company has heard from government and commercial partners that liquidity is a “key driver to their decisions of who to partner with.” With its latest share sale, Archer said its total liquidity is more than $2 billion.

The move marks at least the third major equity raise, and dilution, for Archer this year. The company raised $300 million from a new stock sale in February, and sold $850 million worth of shares in June.

On Archer’s earnings call Thursday, interim CFO Priya Gupta said the company came to the decision after “substantial inbound interest.” According to Gupta, the company has heard from government and commercial partners that liquidity is a “key driver to their decisions of who to partner with.” With its latest share sale, Archer said its total liquidity is more than $2 billion.

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