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How will tariffs impact company profits?

Analysts from Goldman Sachs estimate a modest hit to S&P 500 profits.

On Saturday, President Trump announced that the United States will impose a 25% tariff on imports from Mexico and Canada, and an additional 10% tariff on imports from China. Since then, a deal has been reached with Mexico to delay tariffs by one month, although at the time of writing no such reprieve is in sight for the northern neighbor.

The original announcement would have seen tariffs go into effect on Tuesday for goods arriving from the three countries that America buys most from — a trio of nations that are collectively responsible for $1.25 trillion worth of imports last year (up to November).

That’s bad news if you spend a lot of cash on avocado on toast (about 90% of America’s avo supply comes from Mexico). It also likely means a direct impact on the profits of America’s largest companies.

Indeed, Goldman Sachs’ researchers, led by David Kostin, estimated in a new note published this morning that (emphasis ours):

“...every 5pp increase in the US tariff rate would reduce S&P 500 EPS by roughly 1-2%. As a result, if sustained, the tariffs announced this weekend would reduce our S&P 500 EPS forecasts by roughly 2-3%, not taking into account any additional impact from major financial conditions tightening or a larger-than-expected effect of policy uncertainty on corporate or consumer behavior.”

So, at face value, we’re potentially talking about profits mechanically falling 2% to 3% in aggregate, which is the simple part of the explanation as to why the SPDR S&P 500 ETF is down 1.6% in premarket trading, with automotive stocks like General Motors , Ford, and Volkswagen among the stocks getting hit the hardest. T

The harder stuff to foresee? Second-order impacts. Those could include, but are not limited to: the impact of tariffs on rising policy uncertainty, manufacturing relocation, the potential impact of retaliations, the downstream effect on inflation — and therefore interest rates — and the “release valve” effect of a stronger US dollar.

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Indeed, the US Economic Policy Uncertainty Index, a measure of how much major US newspapers are referencing economic uncertainty, spiked to a reading of 502 on January 31, with the average of the last 30 days at its highest level since the pandemic.

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Nvidia strikes licensing agreement with AI inference specialist Groq

Nvidia reached an agreement to work with AI chip startup Groq to enhance its inference capabilities.

CNBC is calling this a $20-billion acquisition in cash, citing the top investor in Groq’s latest financing round (which valued it at roughly $6.9 billion in September). Groq’s press release on the matter, however, refers to this only as a “non-exclusive licensing agreement” and that “Groq will continue to operate as an independent company,” with no financial details provided.

However, this is definitively an acqui-hire, as Groq founder Jonathan Ross and president Sunny Madra, as well as other members of their team, will be joining the chip designer “to help advance and scale the licensed technology.”

Inference is the “thinking” part of AI models (as opposed to training, which is more of the “learning”). Groq’s AI chips are LPUs (language processing units), distinct from GPUs (graphics processing units) or TPUs (tensor processing units). The company boasts that these chips “run Large Language Models (LLMs) and other leading models at substantially faster speeds and, on an architectural level, up to 10x more efficiently from an energy perspective compared to GPUs.” These products don’t need external high-bandwidth memory chips (which are facing a supply crunch), but rather use a different method of on-chip memory (SRAM, or static random-access memory).

Through this deal, Nvidia is likely looking to boost the efficiency of its AI solutions in a power-hungry (and scarce) world. It may also be viewed as a response to the success of Google’s Gemini 3 model, which utilizes TPUs that are also cheaper to operate than Nvidia’s GPUs. (In a fun twist, Ross, the Groq founder, was one of the architects of what would become Google’s first TPU during his time with the search giant).

“We plan to integrate Groq’s low-latency processors into the NVIDIA AI factory architecture, extending the platform to serve an even broader range of AI inference and real-time workloads,” wrote Nvidia CEO Jensen Huang in an email to employees, as reported by CNBC.

Good news for Groq is also good news for one of America’s most controversial and outspoken VCs: Chamath Palihapitiya, whose Social Capital fund was an early investor in the company. Chamath’s SPACs have generally tended to go over like a lead zeppelin, but this investment is already a massive winner.

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Luke Kawa

Micron jumps amid report of memory chip price hikes

Shares of Micron are catching a bid on Wednesday after South Korean media reported that its biggest competitors are raising selling prices for a line of high-bandwidth memory chips even though these will soon no longer be the most cutting-edge offerings available.

“According to industry sources on the 24th, memory semiconductor companies such as Samsung Electronics and SK Hynix have reportedly raised HBM3E supply prices by nearly 20%,” per the report from Chosun Biz. “This is unusual, considering that prices typically drop ahead of next-generation HBM launches. The prevailing view is that this is due to upward adjustments in HBM3E orders for next year from companies like Google and Amazon, which design their own AI accelerators, as well as NVIDIA, the largest HBM3E customer.”

Micron, along with those two companies, make up the triumvirate of high-bandwidth memory chip suppliers. These companies are all moving towards ramping their next-gen HBM4 production next year.

Meanwhile, appetite for HBM3E is being reinforced in part by President Trump’s move to allow Nvidia to sell its H200 chips to China.

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Luke Kawa

Opendoor acquires HomeBuyer.com in bid to boost home flipping and mortgage opportunities

Opendoor Technologies has acquired mortgage services platform HomeBuyer.com, according to a post on X from Chief Growth Officer Morgan Brown. Brown did not disclose financial terms of the deal in the post.

There’s an element of an acqui-hire here too, as HomeBuyer.com founder Dan Green will serve as Director of Mortgage Growth for Opendoor.

HomeBuyer.com offers tools for potential home buyers to assess their financing options, and mortgages are a logical avenue for Opendoor to pursue as the online real estate company looks transform the home buying and selling process in the US. At the very least, streamlining the financing process for potential buyers under its own roof should help Opendoor’s quest to pursue higher volumes of homes flipping.

Shares of Opendoor are little changed in premarket trading.

Many Opendoor bulls, including EMJ Capital’s Eric Jackson, have pointed to Opendoor’s potential to bolster its presence in mortgage, title, and other housing services as part of their optimistic view on the stock. In November along with the release of Q3 earnings, CEO Kaz Nejatian announced a new partnership with Roam pertaining to assumable mortgages.

Opendoor certainly hasn’t been idle during the holiday season. Earlier this week, the CEO touted an explosion in the company’s home-buying footprint to include all of the lower 48 US states, and management also announced that Coinbase Canada CEO Lucas Matheson was coming in to serve as its president.

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Luke Kawa

Intel drops on report that Nvidia stopped testing the 18A chip production process used by the chip manufacturer

Early on Christmas Eve, shares of Intel are tumbling like Santa off a rooftop after one too many spiked egg nogs.

Reuters reports that Nvidia “recently tested out whether it would manufacture its chips using Intel’s production process known as 18A but stopped moving forward, two people familiar with the matter said.”

Intel, for its part, told Reuters that its 18A processes are “progressing well” while it “continues to see strong interest” for its more advanced 14A production process. Previous reporting from the outlet indicated that in CEO Lip-Bu Tan’s early days leading Intel, he considered shelving the 18A manufacturing process entirely in favor of 14A in a bid to be more competitive with the likes of TSMC.

The $4 trillion chip designer announced a $5 billion investment in the chipmaker back in September as part of a collaboration that would see the two parties co-develop data center and PC products. That news sent shares of Intel up 23% in a single session, their biggest one-day gain since 1987.

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