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How will tariffs impact company profits?

Analysts from Goldman Sachs estimate a modest hit to S&P 500 profits.

On Saturday, President Trump announced that the United States will impose a 25% tariff on imports from Mexico and Canada, and an additional 10% tariff on imports from China. Since then, a deal has been reached with Mexico to delay tariffs by one month, although at the time of writing no such reprieve is in sight for the northern neighbor.

The original announcement would have seen tariffs go into effect on Tuesday for goods arriving from the three countries that America buys most from — a trio of nations that are collectively responsible for $1.25 trillion worth of imports last year (up to November).

That’s bad news if you spend a lot of cash on avocado on toast (about 90% of America’s avo supply comes from Mexico). It also likely means a direct impact on the profits of America’s largest companies.

Indeed, Goldman Sachs’ researchers, led by David Kostin, estimated in a new note published this morning that (emphasis ours):

“...every 5pp increase in the US tariff rate would reduce S&P 500 EPS by roughly 1-2%. As a result, if sustained, the tariffs announced this weekend would reduce our S&P 500 EPS forecasts by roughly 2-3%, not taking into account any additional impact from major financial conditions tightening or a larger-than-expected effect of policy uncertainty on corporate or consumer behavior.”

So, at face value, we’re potentially talking about profits mechanically falling 2% to 3% in aggregate, which is the simple part of the explanation as to why the SPDR S&P 500 ETF is down 1.6% in premarket trading, with automotive stocks like General Motors , Ford, and Volkswagen among the stocks getting hit the hardest. T

The harder stuff to foresee? Second-order impacts. Those could include, but are not limited to: the impact of tariffs on rising policy uncertainty, manufacturing relocation, the potential impact of retaliations, the downstream effect on inflation — and therefore interest rates — and the “release valve” effect of a stronger US dollar.

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Indeed, the US Economic Policy Uncertainty Index, a measure of how much major US newspapers are referencing economic uncertainty, spiked to a reading of 502 on January 31, with the average of the last 30 days at its highest level since the pandemic.

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Cisco beats expectations for Q2 sales and EPS; Q3 margin forecast is light

Cisco beat Wall Street expectations for sales and earnings in its fiscal second-quarter results, which it released after the close of trading Wednesday.

Shares slid 7% in the after-hours session. A lighter-than-expected forecast for fiscal third-quarter profit margins may have played a role.

For the fiscal second quarter of 2026, the computer networking equipment giant reported:

  • Non-GAAP earnings per share of $1.04 vs. the $1.02 expected by Wall Street analysts, according to FactSet.

  • Sales of $15.35 billion vs. the $15.11 billion consensus expectation.

  • AI infrastructure orders from hyperscalers of $2.1 billion vs. $1.3 billion in the previous quarter.

  • Revenue guidance for fiscal Q3 of between $15.4 billion and $15.6 billion vs. $15.19 billion consensus estimate. 

  • Adjusted gross margin guidance for fiscal Q3 of 65.5% to 66.5%, compared with analysts’ forecasts for 68.2%.

  • Fiscal year 2026 sales guidance of $61.2 billion to $61.7 billion vs. previous guidance of between $60.2 billion and $61.0 billion.

Along with other companies like Lumentum, Corning, and new S&P 500 member Ciena, which provide things like the wiring and networking equipment needed to connect server racks, Cisco shares have had a strong start to 2026 as the AI data center boom continues to roll. 

Through the end of trading on Wednesday they were up 11% for the year, compared to a 1.4% gain for the S&P 500.

This is a developing story.

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McDonald’s Q4 earnings, sales beat Wall Street estimates

McDonald’s reported Q4 results on Wednesday that beat Wall Street’s expectations, which the company attributes to its value leadership.

For the last three months of 2025, the fast-food giant reported:

  • Adjusted earnings per share of $3.12, compared to the $3.05 analysts polled by FactSet were expecting.

  • Revenue of $7 billion, higher than the $6.8 billion analysts were penciling in.

  • Global comparable-store sales growth of 5.7%, compared to the 3.9% growth analysts were expecting. In the US, comparable sales grew 6.8% versus the 5.4% that was expected. The company said this was driven by positive check and guest count growth primarily from successful marketing promotions.

McDonalds has emphasized discounts and promotions, such as its $5 meal deals. “McDonalds value leadership is working,” CEO Chris Kempczinski said in a statement.

Shares were little changed in after-hours trading.

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