Krispy Kreme jumps as traders applaud turnaround efforts

Krispy Kreme is leaning on some of America’s biggest retailers in a bid to make sure its doughnuts aren’t the only dough it’s making.

Josh Charlesworth, CEO of the glazed snack seller, told The Wall Street Journal the company is focusing on its distribution partnerships with the likes of Walmart, Target, and Costco — places with heavy foot traffic — as part of an optimization push to boost profitability.

On the company’s Q3 earnings call Thursday morning, management indicated that they’ve outsourced 54% of their US logistics and plan to outsource 100% next year.

Krispy Kreme might be known more for its belt-widening efforts, but it’s the belt-tightening moves that have traders enthusiastic on Thursday. The heavily shorted company is catching a bid as traders warm to these turnaround and cost-cutting efforts amid a mixed bag of Q3 results. Net revenues of $375.3 million were shy of the consensus estimate for $381 million, but the company did manage to book adjusted earnings per share of $0.01, while the Street had anticipated a loss of $0.07 per share.

And, as expected from this sporadic meme stock, call activity is running hot: a little more than half an hour into the session, call volumes of 7,555 have nearly eclipsed the stock’s five-day average of 7,957 for a full session. The three most active contracts are call options that expire this Friday with strike prices of $4, $5, and $4.50.