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GameStop store entrance at Rego Center shopping mall, Queens, New York
(Photo by Lindsey Nicholson/UCG/Universal Images Group via Getty Images)
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The return of GameStop stock mania was weeks in the making

Options traders were making wild bets on GME much earlier in May

Luke Kawa, Jack Raines

The return of the meme stock mania that’s seen shares of GameStop rise as much as 270% over the past two days was shaped by bullish bets that were weeks in the making. And if those wagers were ever going to pay off, the surge needed to happen by this specific time.

With hindsight, trading volumes in the stock were picking up for no good reason well ahead of this week. These higher volumes were accompanied by some eyebrow-raising behavior in the options market.

“Something has been percolating”

Daily trading volume ranged from 2.1 million to 7.7 million over the last three months, besides a few days in late March where it briefly jumped to 17 million shares. But then things started changing: on May 3, volume spiked to 36.3 million shares, and between 24 million and 48 million shares changed hands each day until May 13, when volume spiked to 182 million. Speculators were accumulating shares in the week leading up to Roaring Kitty's tweet.

“Frankly, I’ve been trading this for the past two weeks in both directions because something has been percolating,” said Tom Hearden, senior trader at Skylands Capital.

Typically, you would expect interest in upside targets that would be easier to reach to become more in demand during the stock’s gradual rise, Sosnick said.

“This has been building for some time, someone got long big slugs of the $25 and $30 calls,” said Sosnick. “The fact that we saw the open interest creeping higher and steadily increased in the 30s faster than in the 20s, was odd, and a signal that something was up.”

Those call options, barring a repeat of the Q1 2021 and 2022 episodes, would have expired completely worthless. As of Friday, the ability to buy shares of GameStop by May 17 at a price of $30 was worth $0.43. Now, those options are worth over $20.

Compare those trends in open interest to a much larger, heavily-traded stock like Apple. Coming into the week, there was more than five times as much open interest in options that would be in the money in the event of a 4% increase in the iPhone maker compared to options with a strike price about 15% above the market close on May 17.

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American Eagle posts stronger-than-expected Q4 earnings and revenue

If American Eagle has seen farther, it is by standing on the shoulders of Sydney Sweeney.

The jeans seller posted adjusted earnings of $0.84 per share, ahead of the $0.71 expected by analysts polled by FactSet. It booked $1.76 billion in fourth-quarter revenue, versus the $1.74 billion consensus.

Shares initially climbed more than 5% after-hours before paring gains to about 2%.

“Compelling new product collections, supported by fresh marketing campaigns, led to higher demand trends in the quarter,” said CEO Jay Schottenstein.

American Eagle said it’s expecting same-store sales to grow by high single digits in the first quarter.

Marketing controversy has proved to be a powerful mover of denim for AE. In its third-quarter earnings call in December, AE said its partnership with Sydney Sweeney — together with a Travis Kelce partnership — had garnered more than 44 billion impressions. The retailer hit meme stock status last July when it initially launched its “Sydney Sweeney has great jeans” campaign.

As of Wednesday’s close, American Eagle shares had climbed 120% since the Sweeney ad first landed.

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Investors are itching to buy the dip in memory stocks

The intense drubbing in South Korean stocks, with the benchmark Korean index (KOSPI) falling nearly 20% in its first two trading days of the week following a Monday holiday, represented a serious threat to the hottest AI trade: memory stocks.

South Korea’s market is dominated by two high-bandwidth memory giants: SK Hynix and Samsung.

After Tuesday’s tumble, US investors seemingly said enough is enough: it’s a buy-the-dip opportunity.

US memory stocks like Micron, Sandisk, Western Digital, and Seagate Technology Holdings are posting massive gains on the day. The advance comes amid positive commentary at a Morgan Stanley conference on demand for memory chips.

Even more interestingly, the iShares MSCI South Korea ETF is up big today despite the KOSPI falling 12% overnight, its largest drop on record. The ETF’s outperformance of the South Korean equity gauge is the largest since 2008, as the global financial crisis raged.

The daily performance of these two can differ materially since they trade at different times and don’t track precisely the same things. US investors are making the bet that a potential break in this momentum trade and the potential for an unwind of retail leverage in South Korean markets be damned, big drops in memory stocks are meant to be bought.

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