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Morgan Stanley: Here’s a big reason to have confidence in the rally

It’s earnings.

With more than a few folks on Wall Street warning that market euphoria is approaching ludicrous speed — SPACs! Meme stocks! Call options! Crypto! Mongo multiples! — analysts at Morgan Stanley are out this morning with a pretty bullish note spotlighting one reason why this rally may have some substance to it.

Mike Wilson, the bank’s chief US stock strategist, wrote that the plunge to the brink of a bear market back in April may have marked the end of what he describes as a “rolling earnings recession” over the last three years, rather than the start of a subpar period for stocks.

During these three years, he wrote, earnings for many companies were falling compared to peak profits generated as a result of price hikes they pushed through in 2021 and early 2022, when inflation was romping.

But now, after three years of relatively muted inflation and wage gains for workers — as well as corporate tax cuts from President Trump’s “big, beautiful bill,” and the chance that the Fed cuts early next year, among other reasons — the backdrop for stocks looks much better, with relatively easy year-over-year comparisons. Wilson used one of his favorite metrics, “earnings revisions breadth” (the chart above) as a a cornerstone of his thesis.

He wrote:

“In many ways, the capitulatory price action and EPS estimate cuts we saw in April of this year around Liberation Day represented the end of a rolling recession under the surface of the equity market that began in 2022...

Now, we are transitioning from that rolling earnings recession backdrop to a rolling recovery environment. The combination of the earnings/cash flow drivers listed above, the easy comps fostered by the rolling EPS recession and the high probability of the Fed re-starting the cutting cycle by Q1 of next year should facilitate this transition.

The upward inflection we’re seeing in earnings revisions breadth confirms this process is underway and suggests that returns for the average stock are likely to be quite strong over the next 12 months.”

To be sure, Wilson hedges his position, noting the rally is not without risks and there could be volatility ahead. But he expects pullbacks to be shallow, adding, “We’re buyers of dips.” He also said he’s now “leaning” to the bullish end of his price target range for the S&P 500 (SPDR S&P 500 ETF) which would put the index at 7200 over the next 12 months, a roughly 12% premium to the current price.

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Lululemon’s stretch getting tested: Stock plunges after after outlook is cut

Lululemon shares are down double digits in premarket trading after the company cut its full-year sales and profit outlook, overshadowing a Q1 beat and raising fresh concerns about the brand’s turnaround efforts.

The company now expects fiscal 2026 revenue to be flat to down 1%, compared with its prior forecast for 2% to 4% growth. Guidance for full-year diluted earnings per share was dragged down to a range of $10.95 to $11.15, below the company’s previous guidance of $12.10 to $12.30 and well below Wall Street’s estimate of $13.26.

Key numbers for Q1:

  • EPS of $1.69 vs. the $1.68 expected.

  • Revenue of $2.47 billion vs. the $2.43 billion expected.

The modest top-line beat masked a widening divergence between Lululemons geographic markets. While international revenue rose 22% overall with a 30% increase in Mainland China, the bigger problem remains North America, where revenue fell 5%.

Interim co-CEO and CFO Meghan Frank acknowledged during the earnings call that recent product rollouts underperformed. A highly anticipated yoga campaign failed to generate its expected halo effect across broader product lines.

Profitability metrics took a major hit, with gross margins contracting by 410 basis points to 54.2% due to mounting tariff costs and promotional markdowns. Operating income consequently fell 37% year over year to $276.9 million.

“We experienced spikes of negative commentary in the media and on social channels with regard to our brand, which had an impact on traffic and overall top-line performance,” Frank said during the earnings call. “And second, not all of our product launches have met our expectations. While we have had several successful launches so far this year, we have seen others as we start Q2 not generate the anticipated guest response.”

Lululemons valuation has already been steadily compressing for years. While it was once one of retails richly valued stocks, investors have been questioning whether the company can return to the double-digit growth era.

The results also arrive during a leadership transition. Lululemon announced back in April that former Nike executive Heidi ONeill is set to take over as CEO in September, with investors looking to her to revive growth in North America and restore the brands growth.

As Lululemon faces both macroeconomic pressure and brand-specific challenges, its stock has dropped around 40% year to date.

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US job growth skyrocketed in May, blasting past expectations

The US economy added 172,000 jobs in the month of May, the Bureau of Labor Statistics reported Friday, sending 10-year Treasury yields higher.

The strong May job market surprised economists. Experts had predicted only 85,000 new jobs — just half the reported number. The unemployment rate held steady at 4.3%, as expected.

The job growth story is a hopeful spot for the economy as consumers continue to feel inflationary pressure from the Iran war.

Job gains were buoyed by the leisure and hospitality sector, which added 70,000 jobs, as well as local government, healthcare, and education.

Both the March and April jobs reports were revised upward, making them collectively 93,000 higher than previously reported.

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