Markets
Actor Jean-Claude Van Damme at Gym
Patrick Robert/Sygma/CORBIS/Sygma via Getty Images

Why do companies do stock splits?

What changes, what doesn’t, and what they mean.

Jack Raines

Nvidia’s stock is up 10.7% on the day, now sitting at $1,051 per share, after the company reported excellent quarterly earnings. However, if current prices hold, it will only be worth $105 per share next month thanks to a 10:1 forward stock split. Shareholders don’t need to worry though, as they’ll receive 9 additional shares for each one they own.

A brief primer on stock splits:

A stock split doesn’t change the total value of the company, it simply adjusts the numbers of shares that value is divided between. For a real-world example, the amount of pizza in the below clip never changes, but the number of slices does.

@theneedletok #duet with @luwe_themk want some Za? 🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕 #pizza #yummy #fypシ #meme #fantano ♬ original sound - Lu we

Technically, stock splits shouldn’t change anything. However, announcing a stock split is often seen as a bullish signal, and companies that announce stock splits actually outperform the S&P 500 overall in the 12 months following their announcements.

Companies only announce stock splits after the stock price has increased significantly which, typically, is a sign that the company is doing well, and companies that have been doing well tend to continue to do well. AQR Capital Management noted that 200 years of evidence shows that momentum is a real phenomenon in investing, and strong performers continue to outperform.

It’s not necessarily that stock splits cause the price to increase further, but they signal that the company is doing well, which, in turn, means that it will likely continue to do well.

That being said, companies tend to do stock splits to make the stock more accessible. High prices can price out retail investors, employees, and other potential shareholders. Chipotle, for example, is trading above $3,000 per share now, and two months ago, the Tex-Mex chain announced that it was would have a 50:1 forward stock split, the first in company history, to “make our stock more accessible to employees as well as a broader range of investors,” according to CFO Jack Hartung. Nvidia echoed this message in yesterday’s earnings call as well. Since many brokerages, including Fidelity, Schwab, Interactive Brokers, and Robinhood offer the ability to buy fractional shares of a company, this argument in favor of share splits rings a little more hollow than it used to. (Sherwood News is an editorially independent, fully owned subsidiary of Robinhood Markets).

Stock splits can have a material impact on one market segment: indexes. Many stock indexes, such as the S&P 500, are market capitalization-weighted, meaning that the most valuable stocks get the heaviest weighting. However, the Dow Jones Industrial Average is price-weighted. So when a company in the DJIA announces a stock split, its weighting in the index drops. That’s why UnitedHealth Group, which is worth $475B, is weighted more than twice as heavily as Apple, which is worth $2.9T. United’s stock price is $516, while Apple’s is $188.

While some companies split their stock to make it more accessible, Warren Buffett’s Berkshire Hathaway famously refuses to split its Class A stock for the opposite reason. When asked about a stock split in Berkshire’s 1995 shareholder meeting, Warren said the following:

We want to attract shareholders who are as investment-oriented as we can possibly obtain, with as long-term horizons.

And to some extent, the publicity about me is negative, in that respect. Because I know that if we had something that it was a lot easier for anybody with $500 to buy, that we would get an awful lot of people buying it who didn’t have the faintest idea what they were doing, but heard the name bandied around in some way…

So we are almost certain that we would get — we don’t know the degree to which it would happen — we are almost certain we would get a shareholder base that would not have the level of sophistication and the synchronization of objectives with us that we have now. That is almost a cinch.”

Accessibility was a con, not a pro, for Buffett. (Though one year, later, Berkshire did introduce Class B shares, which are currently worth 1/1500 of a Class A share, which much lower voting rights).

While companies that are doing well do forward stock splits, companies that are performing poorly sometimes have “reverse stock splits.”

Take Canoo, for example. Canoo is an electric vehicle startup that went public in December 2020, but it hasn’t done so well since. If you look at the stock chart below, you would think, “Wow, Canoo fell from $300 per share to $2 per share. I wonder if it can recover?”

But Canoo was never $300 per share. It announced a deal to go public at $10 per share, and the stock price briefly jumped in December 2020, as investors were excited about electric vehicle growth. But the startup failed to deliver (literally), and, as its stock price fell below $1, it received a delisting notice from the Nasdaq.

In order to get its stock price back above $1 per share, Canoo did a 1:23 reverse split, which is the opposite of a forward split. This time, your 23 shares would be replaced by 1 share, at a higher price. While forward splits are typically bullish, reverse splits, which are really a Hail Mary to avoid getting delisted, rarely bode well for companies.

So, while stock splits and reverse splits don’t mathematically change the value of a company, they do provide hints at how well a company is doing.

More Markets

See all Markets
markets

Figma rises on Citi’s Buy rating and $36 price target

Figma shares are rising moderately in pre-market trading after Citigroup initiated coverage with a Buy rating, saying demand tied to AI could help fuel the design software company’s next phase of growth, according to the note provided by Bloomberg.

Citi set a $36 price target on the stock and said Figma is well-positioned to offset AI disruption concerns through its own AI-driven consumption growth.

"Our proprietary customer and go-to-market (GTM) checks with hyperscalers and large financial services (FS) firms suggest strong seat upgrades & credit pack utilization, which offer positive reads on AI-monetization strategy," analyst Tyler Radke commented.

The company has been moving to roll out AI-native features in recent months, including developer-focused tools and in-house Figma agent aimed at making Figma a more central operating layer between product teams, engineers and AI systems.

Citi also pointed to upcoming product launches and potential monetization tied to Figma’s Model Context Protocol server which is an emerging framework that could allow AI systems to interact more directly with design environments.

Figma’s most recent earnings posted stronger-than-expected revenue growth while management raised its full-year guidance, saying that AI-related products were seeing encouraging adoption.

Still, the company that went public in 2025 has faced intense pressure with stock tumbling more than 50% this year-to-date over fears that automated AI code-generation tools and design alternatives from competitors like Anthropic might squeeze the need for seat-based design software.

markets

Lionsgate closes higher on Netflix acquisition rumor, streaming giant denies report

Shares for the film production company Lionsgate soared on Tuesday following rumors of a potential buyout.

According to a person familiar with the possible merger and acquisitions deal, streaming giant Netflix is one of the companies that may be interested in buying Lionsgate Studios, per reporting by Semafor. A Netflix spokesperson denied the rumor to Deadline.

Neither Lionsgate nor Netflix confirmed the news, but nevertheless the stock climbed, closing up 14%. The stock fell 4.6% in premarket trading after Netflix denied the rumor.

Netflix closed lower on news that Fox will acquire Roku in an approximately $22 billion deal after it was also rumored that the streaming company was interested in that acquisition. “Netflix did not make a bid for Roku,” a spokesperson told Semafor. This comes after Netflix withdrew its buyout bid for Warner Bros. Discovery earlier this year.

Lionsgate’s shares are up 77% since January. Lionsgate owns massive franchises like “John Wick” and “The Hunger Games.” The film company has a market cap of approximately $4.7 billion, making it roughly 5x smaller than Roku and 13x smaller than Warner Bros.

Latest Stories

Sherwood Media, LLC and Chartr Limited produce fresh and unique perspectives on topical financial news and are fully owned subsidiaries of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, Robinhood Money, LLC, Robinhood U.K. Ltd, Robinhood Derivatives, LLC, Robinhood Gold, LLC, Robinhood Asset Management, LLC, Robinhood Credit, Inc., Robinhood Ventures DE, LLC and, where applicable, its managed investment vehicles.