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Elon Musk In Krakow, Poland
Elon Musk, owner of Tesla and X, formerly Twitter (Beata Zawrzel/Getty Images)

Retail investors are getting smoked because they keep buying the dip in Tesla

This Tesla buying streak is the biggest in at least a decade, as investors pour into the Magnificent 7.

Luke Kawa

It turns out continuing to pile into the S&P 500’s biggest loser of the year is not a winning strategy.

Retail traders have been accumulating Tesla for 12 straight days to the tune of $7.3 billion in net purchases, per JPMorgan, “the highest magnitude among all past ‘buying streaks’ in over a decade.”

JPM Tesla buying

Shares of the Elon Musk-led auto company are down 17.1% over this period, which has included selling by Tesla insiders, analysts cutting delivery targets as early-year sales figures disappoint, progress by rivals on autonomous driving as well as EV charging, and deteriorating public perception of the brand.

According to JPM quantitative strategist Emma Wu, nearly 75% of the $8.3 billion that retail traders have put to work in single stocks over the past week has gone to the members of the Magnificent 7, led by Tesla and Nvidia. This group has generally faced heavy selling pressure amid a breakdown in momentum stocks, particularly those levered to AI.

“We estimate retail investors’ performance is down by 7% year-to-date (vs. -3.3% loss in S&P),” she wrote. “Most of the drawdown came from March as they increased their holdings in Tech.”

JPMretail performance

Heavy retail buying when stocks go down has been the rule, not the exception, she observed:

“They broke the $2-billion threshold for the past four days in a row. It’s worth noting that this level that is more easily reached in a ‘down’ year than in an ‘up’ year: it was rarely seen in 2023/24 (4 times in total), when S&P produced double-digit returns, but occurred 10 times in 2022, concentrated in Feb during the Russia-Ukraine war, and has already happened 16 times this year. The correlation between S&P returns and subsequent retail net imbalance was up to 60% in 2022 and this year, vs. ~20% in 2023/24. This suggests their ‘buy-the-dip’ mentality from another perspective.”

Not only is Tesla the worst-performing S&P 500 constituent year-to-date (down 41.6%), but it’s also posted the largest drop since the S&P 500’s February 19 record close (down 34.6%).

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SpaceX gets a wave of bullish ratings from Wall Street analysts

SpaceX received more than a dozen positive analyst calls on Tuesday — including from major Wall Street banks — as they initiate coverage on Elon Musk’s space and AI company.

SpaceX went public on June 12 at a $2.2 trillion valuation, the largest debut in history. While the company hasn’t yet posted a profit, it seems to have convinced Wall Street that it will get there and grow its valuation on the way.

Of the at least 17 analysts that gave a rating on Tuesday, all but one gave it a “buy” or “outperform” rating. MoffettNathanson was "neutral."

The ratings come as SpaceX joined the Nasdaq 100 index, a benchmark tech-heavy basket of companies that underpins millions of portfolios. The inclusion adds built-in demand for the stock from index funds and ETFs.

Still, SpaceX fell more than 5% on Tuesday amid a broader sell-off, and is currently effectively flat from its opening price of $150 a share.

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