Rivian climbs as it breaks ground on a $5 billion EV plant that could produce 200,000 vehicles a year by 2028
EV tax credits may be ending this month, but Rivian’s still optimistic about future demand.
The electric vehicle maker on Tuesday broke ground on its delayed $5 billion Georgia plant that it says will be able to produce 200,000 vehicles per year by 2028. (For comparison, Rivian expects to deliver up to 46,000 EVs this year.) Its shares climbed more than 6% on the news.
The plant will create 7,500 permanent jobs once complete, according to Rivian, with the first phase of production beginning next year.
2026 also marks the planned launch year for Rivian’s R2 electric SUV, expected to start around $45,000 and compete with Tesla’s Model Y. Earlier this month, Lucid confirmed that it too would be creating a roughly $50,000 electric SUV.
If it seems like an odd time to build an EV plant, it probably is. But unlike larger rivals GM and Honda, Rivian doesn’t have the ability to scale back its EV ambitions — they’re the only vehicles the automaker produces. Last month, the company posted a steeper loss than analysts expected, losing $1.12 billion over its second quarter.
The plant will create 7,500 permanent jobs once complete, according to Rivian, with the first phase of production beginning next year.
2026 also marks the planned launch year for Rivian’s R2 electric SUV, expected to start around $45,000 and compete with Tesla’s Model Y. Earlier this month, Lucid confirmed that it too would be creating a roughly $50,000 electric SUV.
If it seems like an odd time to build an EV plant, it probably is. But unlike larger rivals GM and Honda, Rivian doesn’t have the ability to scale back its EV ambitions — they’re the only vehicles the automaker produces. Last month, the company posted a steeper loss than analysts expected, losing $1.12 billion over its second quarter.
