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Keith Gill livestream
(Roaring Kitty/YouTube)
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Roaring Kitty’s social post boosts a stock. But not GameStop.

Shares of Unity Software spiked double digits on the value investor turned memelord’s latest tweet.

Luke Kawa

Shares of gaming-development company Unity Software are soaring double digits in the wake of a New Year’s Day tweet from Keith Gill, aka Roaring Kitty.

It featured a GIF of comedian Dave Chappelle doing an impersonation of R&B star Rick James’ 1981 hit “Give It To Me Baby,” a song that, as many retail traders have noted, includes the line “Wait till I squeeze you.”

Given there really aren’t too many shorts to squeeze in the case of GameStop, that message wouldn’t seem to apply well to the brick-and-mortar retailer that Gill is most famous for investing in. Indeed, shares of GameStop were modestly lower as of 10:30 a.m. ET.

There was also a massive bid for Unity Software on December 5, the day Gill posted an image that could be interpreted as “Time You Cover.”

U is Unity Software’s ticker symbol.

“Time U Cover,” “Wait Till I Squeeze U”... well, you can see how the thesis has developed.

The company has a market cap of $10 billion, which looks a little rich if we’re thinking in terms of potential acquisition targets for GameStop CEO Ryan Cohen, whose turnaround plan and war chest are the alpha and omega of Gill’s bull thesis for the retailer.

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Luke Kawa

Crocs rises on new marketing campaign for HeyDude brand starring Sydney Sweeney


Sydney Sweeney has great... feet?

Shares of Crocs are rising after the footwear company’s HeyDude brand unveiled a new marketing effort starring actress Sydney Sweeney for its Austin Lift shoe line.

Sweeney’s controversial ad campaign for American Eagle spurred a massive jump in the denim maker’s shares, caught the attention of the president, and prompted “an uptick in customer awareness, engagement, and comparable sales,” per American Eagle’s management.

Sweeney was first announced as HeyDude’s global spokesperson in August 2024, and doesn’t seem to have given the brand a major boost so far.

Max Knoblauch
9/26/25

Ford and GM reach 52-week highs as EPA seeks to repeal emissions rules

Shares of Ford and GM are each trading at 52-week highs on Friday, as investors pile into gas-powered US automakers with the looming end of the EV tax credit and the Trump administration’s potential repeal of vehicle emissions standards.

A lobby representing Ford, GM, and nearly all other major automakers has expressed support for the EPA’s proposal to repeal the long-standing endangerment finding that declared greenhouse gases a threat to human life. The finding provides the legal foundation for the EPA to regulate vehicle emissions.

Yesterday, EV giant Tesla urged the Trump administration to keep the standards in place.

Friday afternoon saw Ford shares reach their highest level since July 2024, while GM’s stock hit highs not seen since January 2022.

Citi equity analysts on the key valuation issue facing the market.

Citi’s US market analyst on the key valuation test facing the market

“It kind of comes down to, what inning do you think we are in this AI game?”

markets
Luke Kawa

GameStop surges as company offers promotions to boost launch of “Pokémon” Mega Evolution set

GameStop is jumping as the company offers promotions to boost interest for today’s North American launch of the Mega Evolution set of the “Pokémon Trading Card Game.”

Options activity is a little more tilted to the bull side than usual. Over the past month, a little less than four calls have changed hands for every put option. As of 10:22 a.m. ET, that ratio is over five to one.

It’s a big day for collectibles fans and gamers alike: beyond the “Pokémon TCG” drop, there are also new collections from “Yu-Gi-Oh! and Magic: The Gathering being released and EA SPORTS FC 26, as well.

As we’ve written, Pokémon trading cards have been skyrocketing in value, and GameStop’s collectibles business has been accelerating. These are two sides of the same coin.

Mega Gardevoir... here I come!

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