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Salesforce is reaping the benefits of Benioff’s AI free-riding

The software giant has one key thing in common with DeepSeek AI.

Luke Kawa

What do Marc Benioff and Liang Wenfeng have in common?

Both the Salesforce CEO and hedge fund manager who founded DeepSeek are reportedly piggybacking off the billions in capital spending by US tech giants, to great success.

The top lesson from the quick rise to prominence of DeepSeek AI and its alleged tiny training costs is that “hardware is no longer the magic bullet,” per Deutsche Bank analysts Adrian Cox and Galina Pozdnyakova.

DeepSeek was able to stand on the shoulders of giants, training its models off of data generated by preexisting large language models.

Benioff was riding their wave of spending, too, and today’s big advance in shares of software giant Salesforce is another tacit endorsement of his approach to AI.

“I’m going to take advantage of their spending to make my products better and lower cost and easier for my customers,” Benioff said on a podcast released in December. “Also we tend to use other peoples data centers, so we will use Amazon and Google and others and not rely on too much of our own hardware — although we have some, its not our philosophy."

He added that the industry’s spending on AI hardware was “excessive” and “a race to the bottom.”

This free-riding (more accurately, rent-riding) has already seemingly worked wonders for Salesforce operationally, which was up double digits after its last earnings report showed that the company’s prowess in agentic AI was so strong as to spur the hiring of 1,400 account executives to sell the software.

It’s a more negative picture for other companies that surged on the perception that they were doing “AI on the cheap” (relatively speaking). AppLovin, Palantir, and SoundHound AI are all getting crushed.

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Wendy’s spikes on heightened attention from Reddit’s retail traders

From flipping burgers to being flipped by retail traders:

It seems Wendy’s may now be a meme stock?

Shares are up over 30% in early trading, with the ticker being the most mentioned on the WallStreetBets subreddit over the past 12 hours, per SwaggyStocks.

As of 9:03 a.m. ET, more money had changed hands trading Wendy’s stock in the premarket than Microsoft, Palantir, Apple, Amazon, or Meta.

(I’m no doctor, but I think pairing this with a short-lived meme stock of 2025, Krispy Kreme, could result in negative health outcomes.)

User u/ElegantCombination43 recently tried to stir up support by posting in r/wallstreetbets that redditors “need to save Wendy’s before it’s too late,” adding that “we’ll all be out of a job” if it goes bankrupt.

On Tuesday morning, the fast food chain announced a C-Suite shuffle, hiring Steve Cirulis from Potbelly to serve as chief financial officer and chief strategy officer.

Wendy’s could certainly use a shot in the arm to bolster its operations: trailing 12-month sales and adjusted earnings per share for Wendy’s are flat and lower, respectively, since the end of 2023.

Anyhow, Wendy’s fries are superb and second to none. Don’t @ me.

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Google invests $75 million in film studio A24, forms AI partnership

Google is investing roughly $75 million in independent film studio A24 as part of an AI partnership, according the Wall Street Journal. The investment marks Google’s first direct stake in a film studio.

Under the agreement, A24 will work with Google DeepMind to develop and test AI tools for filmmaking and production workflows, the Journal reports.

The deal comes as A24 continues to expand its business beyond indie films into television, music, and live events. Since its 2013 launch, the studio has produced Oscar-winning films such as Everything Everywhere All at Once. Its revenue has more than doubled over the past two years, according to the Journal, and the company was last valued at $3.5 billion in a Thrive Capital-led funding round in 2024.

Google’s investment comes as major technology companies increasingly deepen ties with media companies as generative AI tools become more integrated into creative industries. For Google, the partnership also expands DeepMind’s reach into entertainment and film production.

The firm and TV industry is pushing to develop AI tools that can be integrated into the time-consuming and expensive production process. In a sign of the potential value of such tools, in March, Netflix announced it would acquire Ben Affleck's startup InterPositive, which is building AI film-making tools, for $600 million.

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Getty Images surges following OpenAI partnership

Getty Images is surging in early trading after the company announced a multi-year licensing and product partnership with OpenAI.

Under the agreement, OpenAI will license Getty’s library of images, videos, and metadata for use in training and improving its AI models, while Getty will integrate OpenAI’s generative AI tools into its own products and services.

The deal comes as Getty faces growing pressure from generative AI tools that can create stock image-like images in seconds, threatening parts of its traditional licensing business. Getty posted revenue of $226.6 million in Q1, down 2.5% year over year on a currency-neutral basis.

Getty was one of the earliest major content companies to challenge AI firms in court, suing Stability AI in 2023 for allegedly scraping millions of copyrighted images without permission to train image-generation models.

The OpenAI deal follows Getty’s 2025 licensing agreement with Perplexity, which gave the AI search company access to Getty’s library and required image credits with links to original sources.

Before the announcement, Getty shares had been trading below $1 for months. The stock surged by 124% in early trading, erasing its year-to-date losses as investors are waiting to see if Getty can turn its licensed content library into a more valuable AI asset.

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