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The September stock market scaries reared their head on day 1 — will the pattern hold?

September has statistically been the stock market’s weakest month, across decades and even across borders.

Hyunsoo Rim

When Green Day sang “Wake Me Up When September Ends” in 2004, they were obviously talking about the stock market anomaly that’s bugged researchers and investors for years: that the ninth month of our calendars has statistically been the stock markets weakest, across decades and even borders.

With day 1 of September 2025 now in the books, the month might already be living up to its reputation, as the S&P 500 slipped 0.7% on Tuesday, dragged lower by high-flying AI names hitting the brakes.

Indeed, over the past 45 years, September has been the only month when the S&P 500 Index has averaged a loss. While it’s one thing to know September is weak on average, it’s another to see how often the month really goes south.

In the last decade alone, six Septembers have ended in the red, with four of the past five being especially rough. That includes a 9.3% plunge in 2022 — deeper than the drop seen in 2008 — when the Fed’s aggressive rate-hiking campaign in a bid to quell surging postpandemic inflation rattled investors.

Why September tends to be weak is maddening. Intuitively, it shouldn’t matter what month it is — but the phenomenon has been found to hold back to the 1930s. Various theories have been posited, starting with the seasonal moves that can add to selling pressure. Fund managers, for instance, sometimes clean up their portfolios before fiscal year-end in September and October, while some investors start early on selling losers to shrink their tax bill

One academic study pointed to “post-holiday blues”: when trading slows during summer breaks, bad news isn’t fully priced in, and markets adjust lower once investors return in September. Others have suggested that fewer hours of daylight could affect our moods, or that IPO seasonality could play a role, with bankers bringing more stocks to market after the summer lull to test investor appetite for equities. Pop psychology could add another layer — if many brace for a drop, it could be enough to spark a real drop on any hint of bad news.

And it’s not just on Wall Street: researchers found similar patterns across 47 countries, with average stock returns ~1% lower in the month following major school holidays. In fact, per RBC’s analysis, markets in Canada, the UK, and Hong Kong have all stumbled in September over the past five decades. 

Of course, seasonal influences are only ever going to be very marginal, at most. If the economy roars, inflation cools, AI makes a breakthrough, and geopolitical tensions abate, expect stocks to soar no matter what the calendar says.

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Vertiv drops after offering uninspiring Q2 guidance, overshadowing solid Q1 beat

Shares of Vertiv Holdings dropped as much as ~6% in early trading on Wednesday after the data center equipment’s better-than-expected Q1 numbers were overshadowed by uninspiring guidance.

For the quarter ended, March 31, 2026, Vertiv reported:  

  • Q1 adjusted earnings per share of $1.17 vs. the $1.00 consensus expectation from analysts surveyed by FactSet.

  • Sales of $2.65 billion vs. the $2.64 billion expectation (compiled by FactSet).

  • For Q2, Vertiv expects adjusted earnings of between $1.37 and $1.43, coming in below the $1.43 consensus estimate at its midpoint.

  • Q2 guidance for Vertiv net sales of $3.25 billion to $3.45 billion also vs. Wall Street’s call for $3.40 billion.

Vertiv, which listed in February 2020 as a result of GS Acquisition Holdings Corp., a so-called blank-check company, merging with private equity-owned Vertiv Holdings, has soared over 300% over the last year through Tuesday’s close, as investors have rushed to snap up shares of companies poised to collect some of the hundreds of billions of dollars in spending that the hyperscalers are pouring into the data center build-out. 

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Adobe rises on $25 billion stock buyback

Adobe was up as much as 3.5% in early trading on Wednesday after the company announced a share repurchase plan worth up to $25 billion, signaling to investors that company management sees retiring shares as a prudent use of capital at these levels. The stock has been down more than 60% since Feb 2024, largely on concerns that AI tools will disrupt the company’s business.

The new authorization, which Adobe detailed will extend through April 30, 2030, “is a direct expression of confidence in our robust cash flow and the long-term value we are delivering to investors,” said CFO Dan Durn in a press release.

Indeed, fears that new agentic models could affect demand compounded when Anthropic unveiled Claude Design last week, sending the company’s shares down on the announcement. Adobe released a series of AI-enabled customer service functions shortly after. Rival Figma, which Adobe was set to acquire before the deal was blocked by regulators, has also been under pressure.

Adobe is also not the only spooked software company proposing new buyback plans to bring investors back, joining Salesforce, which actually issued debt to buy back shares in a programme of the same size ($25 billion).

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United beats Q1 earnings and revenue estimates, lowers full-year profit guidance amid surging jet fuel prices

United Airlines reported its first-quarter earnings results after the bell on Tuesday. The carrier’s shares ticked down in after-hours trading.

For Q1, United reported:

  • Adjusted earnings of $1.19 per share, compared to the Wall Street estimate of $1.08 per share compiled by FactSet.

  • $14.6 billion in revenue, compared to the $14.39 billion consensus estimate.

In the first quarter, United’s fuel expense grew 12.6% from the same period last year to $3.04 billion.

For the second quarter, United expects adjusted earnings per share of between $1 and $2, shy of Wall Street expectations of $2.08. For the full year ahead, United said it expects earnings between $7 and $11 per share, compared to its prior guidance of between $12 and $14 per share.

“Guidance assumes United’s revenue recovers 40% to 50% of the fuel price increases in the second quarter, 70% to 80% of the fuel price increases in the third quarter and 85% to 100% of the fuel price increases in the fourth quarter 2026,” read the company’s investor update.

Earlier this month, United was among the first major US airlines to hike its bag fees amid higher fuel costs. Its shares have fallen more than 15% from a February high days before the war in Iran began.

United has also made waves this month following reports that CEO Scott Kirby had floated the idea of a merger with American Airlines to President Trump. A merger between two of the big four airlines would create a true US behemoth, controlling more than a third of the American market. American Air last week said it wasn’t interested in merging with United and hadn’t held talks on the idea. On Tuesday, Trump told CNBC that he doesn’t like the idea either.

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Hedge funds are following retail traders into the Magnificent 7

Hedge funds are following retail traders into the stocks the masses never stopped buying.

“As we kick off earnings for megacap tech stocks, this stood out: [hedge funds] have started buying Mag7 stocks again this month though positioning remains well below the peak levels seen in early 2016,” wrote Goldman Sachs’ Cullen Morgan.

Goldman PB Mag 7
Source: Goldman Sachs

In early April, JPMorgan strategist Arun Jain noted that retail investors had basically been selling everything but the Magnificent 7 stocks as part of a more cautious stance due to the Iran war.

(Apple has been a long-standing exception to this trend, presumably because retail traders arent fond of its hands-off approach to AI.)

JPM Retail flows

Last August, Jain discussed how retail activity tended to “crowd in” institutional buyers in meme stocks, while Goldman’s John Marshall advised clients to piggyback on stocks beloved by retail traders. Speculative, retail-geared assets proceeded to go on a tremendous run that soured in October.

But there are some early indications that a similar bout of speculative fervor is bubbling up once more.

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