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Federal Reserve Soft Landing
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Landing
(Photo by ABC Photo Archives/Disney General Entertainment Content via Getty Images)

With the Fed about to cut, is the soft landing on track?

Only one tiny economic analyst has the guts to find out.

Did they pull it off? Or did they pull a fast one?

If the Federal Reserve cuts short-term interest rates next month, as Wall Street thinks is almost certain, it will mark an important milestone in the multi-year debate over whether the economy could experience a so-called soft landing.

The cognoscenti will remember that a recession — the “hard landing” scenario — was widely thought inevitable after the Fed began to jack up interest rates in 2022 to rein in post-pandemic inflation.

Others, including those in the Biden administration and the Federal Reserve, thought it just might be possible to slowly bring inflation back to earth, without crashing the economy. (A deep recession followed the last serious inflationary episode in the early 1980s.)

That magic combination — inflation coming down, without unemployment spiking — was the so-called soft-landing scenario, something few thought likely as the Fed delivered sharpest rise in interest rates since back in the early 1980s.

But, remarkably, with inflation down, the job market strong and the economy expanding, it looks like we may be on track to pulling it off.

But there’s only one purely scientific way to tell for sure.

In honor of the looming 50th anniversary of motorcycle daredevil Evel Knievel’s iconic attempt to ride a rocket-powered motorcycle over a gap in Idaho’s Snake River Canyon, we’ve uploaded key economic data series to Line Rider, the hypnotic old-school browser game.

The main character, a scarfed sled rider by the name of Bosh, is notoriously sensitive to sudden shifts in the trajectory of the lines he follows. In fact, so sensitive was Bosh to the actual numbers, that we were forced to do 1-year moving averages to give him some terrain he could actually traverse.

Even so, you’ll notice that for the most part Bosh’s ride over the last few years of American economic data, is a remarkably smooth downhill cruise that seems soft landing-y.

On the inflation front, the Consumer Price Index — which hit 9.1% June 2022 — has come more or less steadily dow to 2.9%. That looks pretty soft.

Consumer Price Index

The job market, too, seems to have pulled off a return to earth. The jobless rate is up from 3.6% in June 2022 to 4.3% in July, which, while an unfriendly trend, is still well below the average of roughly 6% during the two decades preceding Covid. Initial claims for unemployment insurance — another closely watched job market metric — have also normalized from highly elevated Covid-era levels.

Unemployment Insurance Initial Claims

And the economy as a whole, as measured by GDP, has considerable pep at the moment, expanding at a healthy 3% annualized pace in the second quarter.

But you’ll notice, Bosh has a bit of trouble negotiating a pretty sharp slowdown that hit back in 2022.

Bosh might be onto something here. That divot reflects in part the fact that GDP actually did drop for two straight quarters in early 2022, which is often thought of as an unofficial definition for a recession. 

Gross Domestic Product

Nobody called it a recession at the time, largely because this negative lurch was driven by big swings in trade and inventories, while private sector demand was positive over this period. This was a time of normalization from super strong growth the economy generated in 2021, and all the while, the unemployment stayed remarkably low. 

Also, the National Bureau of Economic Research — which has taken on the role of official decider of what qualifies for R-word status — never declared that it was one. 

Still, at least by the super-sensitive standards of Line Rider, this landing might not have been quite as soft as it appears to us all now.

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WSJ reports GameStop is preparing an offer for eBay and has quietly been building a stake in the company

GameStop is preparing an offer for eBay and has been quietly building a stake in the company, according to a report from The Wall Street Journal, a move it calls “part of CEO Ryan Cohen’s audacious plan to turn the trailer into a $100 billion-plus juggernaut.”

From WSJ:

GameStop, which has a market value of around $12 billion, has been quietly building a stake in eBay’s shares ahead of a potential offer, the people said. EBay is several times GameStop’s size, with a market value of around $46 billion. 

GameStop could submit an offer for eBay as soon as later this month, the people said. 

If eBay isn’t receptive, Cohen could decide to take the offer directly to eBay’s shareholders, one of the people added. Details of the potential offer for eBay couldn’t be learned. 

Shares of GameStop rose 7.4% after hours following the report, while eBay soared 12%. 

GameStop, which has a market value of around $12 billion, has been quietly building a stake in eBay’s shares ahead of a potential offer, the people said. EBay is several times GameStop’s size, with a market value of around $46 billion. 

GameStop could submit an offer for eBay as soon as later this month, the people said. 

If eBay isn’t receptive, Cohen could decide to take the offer directly to eBay’s shareholders, one of the people added. Details of the potential offer for eBay couldn’t be learned. 

Shares of GameStop rose 7.4% after hours following the report, while eBay soared 12%. 

US airlines pop on report Spirit preparing to shut down as government rescue deal fails to gain support

US airlines are spiking on Friday following a Wall Street Journal report that low-budget carrier Spirit Airlines is preparing to shut down. According to CBS News, the airline could cease operations as early as Saturday, barring an intervention.

In late April, President Trump said he would “love somebody to buy Spirit.” The administration weighed a $500 million rescue package, though it received significant blowback from members of Congress and ultimately didn’t receive support from Spirit’s creditors.

On Friday, Trump told reporters that the administration has given Spirit a “final proposal.”

Shares of Spirit’s rivals surged on the report, with budget carriers like Frontier Airlines and JetBlue climbing by double digits. The big four — Delta Air Lines, United Airlines, American Airlines, and Southwest Airlines — rose by low single digits. Alaska Air and Allegiant also saw a bump.

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Estée Lauder gets a glow-up after earnings beat, guidance hike

Estée Lauder shares are soaring after the beauty giant released Q3 earnings results that topped expectations and raised its full-year outlook, while also expanding its restructuring plan.

The key numbers:

  • Revenue of $3.71 billion (compared to analysts’ estimate of $3.69 billion).

  • Adjusted earnings per share of $0.91 (estimate: $0.65).

Estée Lauder also lifted its full-year earnings outlook to a range of $2.35 to $2.45 per share, up from $2.05 to $2.25 previously.

The bottom line is getting flattered by job cuts, with management increasing that target to as many as 10,000 roles, up from a prior range of 5,800 to 7,000, as part of a broader effort to streamline operations and shift toward faster-growing sales channels.

The rally comes after a tough stretch for the stock, which is down more than 20% year to date, with the results inspiring hope that its turnaround efforts will bear fruit.

CEO Stéphane de La Faverie said fiscal 2026 is “promising to be the pivotal year we intended,” with the company expecting to restore organic sales growth and expand margins for the first time in four years.

Amid these positive signals, Estée Lauder flagged risks from tariffs, geopolitical tensions, and potential disruptions tied to the Middle East.

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