Sportswear stocks sprint higher on Nike momentum
Sportswear retailers climbed Friday as investors rode the wave of Nike’s surprise earnings beat.
Dick’s Sporting Goods jumped nearly 5%, while Adidas shares were up nearly 4% and Puma rose nearly 3%. Hoka parent Deckers Outdoor was also up over 2%.
Nike’s Q4 results showed progress on marketing, margin control, and streamlining operations. Retailers like Dick’s, which sells Nike products, could benefit directly from Nike’s improved inventory mix and refreshed product pipeline. Analysts estimate that Nike could make up 30% to 35% of Dick’s total sales after Dick’s Foot Locker acquisition goes through.