Take-Two climbs on BofA note that “GTA 6” will likely come out with an $80 price tag

“Grand Theft Auto VI,” Take-Two’s hotly anticipated sixth installment in its “Grand Theft Auto” franchise, will likely release at an $80 price point, according to a new Bank of America note.

After attending the Entertainment Software Association’s iicon event last month, BofA wrote, “What we heard leads us to believe GTA 6 will cost $80, rather than our previously assumed $70 per unit.”

Shares of Take-Two are up about 4% on Monday, good enough for one of its biggest trading days of 2026. The stock is still down about 12% year to date.

An $80 price for the year’s biggest game would further usher in the higher industry price ceiling, which climbed to $70 around 2020 following roughly 15 years at the $60 level. Nintendo’s “Mario Kart World” was the first to test the $80 price tag last year, though its effectiveness as a trial might be limited since the game was bundled with the Switch 2 console.

Given the demand for “GTA 6,” a follow-up 13 years in the making, industry rumors have speculated that its launch price could be as high as $100.

Investors will be closely watching Take-Two’s earnings call later this month for any official “GTA” pricing information and confirmation of its November release date.