Trump Media soars after striking deal with Crypto.com to launch ETFs
Slapping a Trump wrapper on a series of products has been a critical driver of the president’s success in the business world, and the publicly traded company that bears his name is emulating the strategy.
Trump Media & Technology Group is spiking in the premarket after striking a deal with Crypto.com to launch a series of exchange-traded investment vehicles.
These products “are expected to comprise digital assets as well as securities with a Made in America focus spanning diverse industries such as energy.” On the digital asset front, bitcoin and Cronos were highlighted as likely holdings.
The press release contains no explicit reference to the president’s meme coin, $TRUMP, which Trump said was “the greatest of them all” this weekend.
The president is the majority shareholder of Trump Media & Technology Group, which is the owner of the social media platform Truth Social and the incipient fintech brand Truth.Fi, with a stake worth about $2.6 billion at current prices.