UBS trims price target, cuts estimates on Amazon
Investors are a little too optimistic on how much Amazon will generate in sales and operating profits in a tariff-ridden world with a weaker US dollar, according to UBS.
Analyst Stephen Ju cut his price target on the e-commerce giant to $253 from $272, while reducing his estimates for operating income by 7.1% for 2025 and 10.6% for 2026.
“We make significant updates to our model once again — outside adjusting for FX — as we anticipate some level of tariff-driven demand destruction due to price elasticity,” he wrote. “Data from the Dept. of Commerce suggests goods that Americans have purchased have anywhere from 55-71% imported content across an array of categories, while food and beverage sit lower at 22%.”
That being said, Ju is still a bull on Amazon, with a “buy” rating and a price target that, while lowered, represents significant upside to where shares are currently trading.
“We believe that investor expectations for revenue is ~$155B or the higher end of the guidance range of $151B-$155.5B with operating income at ~$18.5B and also at the higher end of the $14B-$18B guide,” he added.