Being world famous ain't easy... Coca-Cola had to suspend almost all production at its India factories after a nation-wide lockdown of the country's 1.3B citizens. Coke's supply chain is "creaking around the world" as shutdowns make it harder to even get ingredients through borders. Plus, Coke's biggest customers (movie theaters, restaurants, sports arenas) are mostly closed for business, so it's expecting a 2020 sales slowdown.
So many eyes, so few dollars... Facebook and Twitter are cherishing massive usage surges in this viral distancing era (virtual communication = only communication). Messaging across FB's apps has jumped 50%, while daily Twitter fingers got 23% more active. But while people need social media more than ever, advertisers never needed it less. Companies won't waste precious marketing bucks on ads when no one's shopping. So FB and Twitter can't translate usage surge into their digital lifeblood: ad $$$.