Tattoos only get you so far... Harley's core customer sticks its logo on their biceps, but sales have shrunk in the US each year since 2014. So Harley sliced some avocado and released a $30K electric bike this year called "LiveWire". But Reuters research revealed that pre-orders are low and mainly going to existing customers — the “young, green, affluent 1st-time motorcyclists" Harley was targetting don't really exist (and you could almost get a whole Tesla for that price instead).
Because, profits... Walmart spent years investing in innovative ecommerce to take on Amazon: it spent $3.3B on Jet.com in 2016 and acquired khaki king Bonobos a year later. Now it's trying to refund those unprofitable pursuits. Walmart's seeking outside investors for its private concierge app JetBlack that loses $15K per customer, it's firing dozens of Bonobos employees, and just sold its femme online clothing brand ModCloth. Old school Walmartians won't waste time on these unprofitables.