An Apple a day... keeps the Apple doctor close. Since 2016, Apple has been secretly working on an ambitious healthcare project (code name: Casper). In 2019, CEO Tim Cook predicted that Apple’s greatest contribution to mankind “will be about health.” People were like: "????." Now it (kind of) makes sense. According to the WSJ:
- Apple has been trying to offer its own primary-care service with Apple-employed doctors at its own clinics.
- Imagine: Health data from your Apple Watch and iPhone being monitored by docs. Apple employees were the first to test the app, called HealthHabit.
Spoiler... It's not going great. Besides allowing you to track your steps, the Fruit's health efforts have mostly flopped so far. It's not the only tech giant racing into the $4T healthcare industry — and others are facing hurdles, too:
Apple wants to make the next big platform… for our bodies. But that could take a while. With iPhones, iPads, and MacBooks, Apple built an ecosystem for our minds (reality: endless TikTok scrolling). Watch is Apple’s big bet on an always-on platform for tracking your health. Getting the data is Step 1. If Apple can track it reliably and put it to good use, it could snag its next massive opportunity.