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Apple is close to becoming earth’s first $3T company, as investors eye VR and iCars

Snacks / Wednesday, December 15, 2021
Riding the $3T iWave [Colin Anderson/Digital Vision via Getty Images]
Riding the $3T iWave [Colin Anderson/Digital Vision via Getty Images]

Tim Cook-ing up a triple trillion… It took Apple over 40 years to reach a $1T valuation (in 2018). It took two more years to add another trillion. Just 16 months after that, it's now on the brink of a $3T valuation: Apple could reach that mark this week with its shares already up 35% for the year. Trailing: Microsoft is worth $2.5T, Google is hovering under $2T, and Amazon hasn't hit $2T yet. Driving the Fruit’s stock surge:

  • Big growth: Apple is enjoying record sales and double-digit growth across categories, which helped profit soar 64% profit boost in the past year to a stunning $94B.
  • iPhone sales, which make up over half of Apple's total, surged in 2021 as the 5G iPhone 12 and 13 fueled upgrades.
  • Services (think: App Store, Apple TV+) notched record revenue last quarter as the pandemic continued to boost our scrolly-tappy ways.

Fruit Ninja on my Apple glasses... Apple's present is bright, but many analysts think its future could be brighter. Alongside continued growth from existing products, many analysts are upgrading Apple thanks to potential growth from products that may not even exist yet:

  • iGlasses: Some analysts expect that Apple will launch AR headsets by late 2022. Think: sleek smart glasses that layer apps and info over IRL views.
  • iCar: Apple's long-rumored self-driving-car project has hit many roadblocks, but it's reportedly finally on track to arrive by 2025.

Apple holds a key to the future… even though its success is far from guaranteed. Apple hooked us on its connected ecosystem of hardware and services. If AR and VR are the future of the internet, Apple’s tech prowess and fan base could be a gateway to get consumers in. But that’s a big if — Apple hasn't even revealed plans for an AR device. Plus, every effort at smart glasses (from Google Glass to Snap Spectacles) has flopped so far. And of course, there's always the risk that Apple could tank for various reasons. Think: getting on China's bad side or losing control of its App Store on regulatory pressure.

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