iTransform... Apple marathoned through its biggest non-iPhone product event ever. Technically, there was no hardware — Just human being celebrities there to promote its new TV shows (enter, Oprah, Spielberg, J-Aniston). Apple made itself over into an everything company.
Here's the new roster... Apple offered a bunch of services for your living room, but was hazy on some details and the price (no clue yet on how much TV or gaming will cost):
- Apple Card: A Goldman Sachs and Mastercard powered menage à partnership credit card (without the physical card). Pay and manage spending from an app, which updates your budget.
- Apple TV+: Its new streaming service starts with a dozen original new shows. But it also integrates your other streaming options (except Netflix), so you can search once to see if The Notebook is available anywhere.
- Apple News+: It's bundled the WSJ, LA Times, and over 300 magazines for $9.99 monthly (the NY Times and Washington Post are doing their own thing).
- Apple Arcade: A subscription for smartphone, tablet, and computer games (and it's the least exciting of all 4).
Bundling for you, while it unbundles itself... Apple's got a TV bundle, a news bundle, a music bundle, and a gaming bundle. It's like Apple's updated its own operating system to become a real "services" company. Its future is bundled in bundles because that means you're paying monthly for each.
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