The jewelry of Silicon Valley... are the new $159 AirPods you wish were all up in your ears. Apple just unveiled them. And unlike your ancient 2017 AirPods, they do this:
- Speak with Siri by voice straight through them, so she's in your ears all day, e'ry day.
- Wirelessly charge if you upgrade to the new, magical wireless-charging case for a smooth $40 more.
- Connect via Bluetooth way faster, so no more annoying waiting when you're just trying to get Spotify going before your run.
Do less, Apple... These new AirPods were its 3rd product unveil this week. First, they hit us with new iPads and then Apple updated iMacs for the first time in two years. By the way, you busy Monday? Apple's got a bigger launch event planned, expected to be its "Netflix Killer."
The art of the pivot... Apple's making it. Sales in its wearables biz (including AirPods) jumped 35% last year — But they still only make up 6% of all revenues. The iPhone? It's 66%. But since iPhone sales, the pride-of-Cupertino, are slowing, Apple's trying to make services and anything else happen (like "fetch").