Pop the top-shelf McFlurry... McDonald's just notched its 15th-straight quarter of sales growth, jumping 5.4% globally. But McD's suffered two menu casualties: Its fancy burgers (the "Signature Crafted Recipes" lineup) is 86'd and its late-night menu is getting trimmed.
Ronald has settled into a 2-carb diet... And it's working. McDonald's credited a pair of promotional foods for the strong 2019 start:
- Donut Sticks: Added to the menu in February, the 280-calorie balanced breakfast headlined McD's new 2-for-$5 "Mix and Match" deal.
- Bacon Day: The one-day event in January let you toss bacon on the side of any order. That delivered a single-day sales pop and an opportunity for diners to experience new menu options.
The Breakfast Wars just got kicked up a notch... Fast food sales were flat last year overall, but breakfast sales rose 1%. Breakfast is now the last quick-serve food frontier because it's the meal you most likely prepare at home. Donut Sticks were McD's latest Breakfast War attack — Here are the other recent battle moves:
- Burger King introduced a $5-a-month coffee subscription in March.
- Panera redesigned its morning menu in April.
- Dunkin' launched two new sausage & egg-white breakfast bowls this week.
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