Thanksgiving's coming up... Vegan kids are hatching "swap the turkey with meatless meat" plans to trick carnivorous dads. Beyond Meat gave shareholders something to celebrate heading into the holiday quarter:
So why did shares drop 10%?... Not totally clear. Our guess: the end of Beyond's "lockup period." Today's the 6-month anniversary of Beyond's IPO, which means early pre-IPO investors are finally eligible to sell their stock (lockups apply to most newly-listed companies). So nervous investors may have sold to avoid dealing with a potential increase in Tuesday's new "lockup" sellers.
The growth is in restaurants — not groceries... Beyond surged over 200% after its IPO, but has fallen from that high. Food-glomerates like Kellogg and Nestlé have dropped some plant-based competition — and they've shown up in grocery stores. But restaurants (like McDonald's, Taco Bell, and Dunkin') power 45% of Beyond's revenues — and those already quintupled (5x) this year.