Born to run… to the bank. Bruce “The Boss” Springsteen sold the rights to all his music to Sony for a reported $500M+, the largest music-rights deal ever. Sony will profit from your streams of classics like “Born in the U.S.A.” on platforms such as Spotify, YouTube, and TikTok.
#Flated tunes… The value of popular music catalogs soared this year as demand grew across social platforms (TikTok today, the metaverse tomorrow). Many musicians chose to cash out on the premium prices. And they weren’t the only ones:
This year was the Great Cash-Out... because next year is the great unknown. 2021 was a seller’s market because of high prices (thanks, inflation) and easy borrowing (thanks, low interest rates). 2022 may be different: The Fed is expected to raise interest rates three times to curb soaring prices. President Biden and Dem lawmakers plan to increase taxes on the wealthy, which could reduce gains from cashing out. Meanwhile, the fast-spreading Omicron variant is creating greater economic uncertainty.