Just (hoping to) do it… AF1 hype isn’t what it used to be. Nike’s expected to step into lower earnings on Thursday. The swoosh icon missed sales estimates for the first time in two years in September as sneaker buying cooled in North America, Nike’s No. 1 market (sales grew everywhere else). Adidas is feelin’ the same slump: Q3 sales dropped 6% as US inventory piled up. Nike reentered wholesale deals with retailers like DSW to lift demand, but it could be a tough climb. In September, nearly half of Americans planned to curb their footwear spend.
Bye, #vanlife… we hardly knew ye. People bought so many RVs during the pandemic that dealers couldn’t keep them in stock. But the days of high discretionary income and limited vacay opps are over and air travel has snapped back. Winnebago, which rolls up with earnings Wednesday, reported a 35% sales drop in October. Airstream maker Thor saw similar declines as road trips lost steam. Not-so-fun fact: RV sales are seen as a leading economic indicator, often sliding in the years leading up to a recession.