Spooky sales… Apple reports Thursday, but first it’s hosting a “Scary Fast” event today. It’s expected to introduce fresh iMacs that run on its next-gen M3 chip. (Last month, at its “Wanderlust” showcase, it rolled out iPhone 15s, feat. a buffed-up camera.) With these flashy reveals, Apple hopes to boost hardware sales, which’ve been sagging. In Q3, Apple’s revenue fell 1% from last year as iPhone, iMac, and iPad sales shrank. Services were a bright spot, which may be why Apple just raised prices for subs like Apple TV and News.
Budget-lipstick effect… Estée Lauder could drop not-so-stunning results when it reports Wednesday. The premium beauty behemoth swung to a quarterly loss in August, and sales grew just 1% to $3.5B. The La Mer parent has struggled in China (which makes up a third of its revenue) after an underwhelming rebound and soft duty-free spend. But budget beauty brand E.l.f.’s quarterly sales surged 76% and it hiked its annual guidance as thrifty shoppers grabbed its $7 concealers and lipsticks. E.l.f. is expected to keep the glow-up going when it reports.