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Disney unveils "Treasure Trove" to kill Netflix

Snacks / Friday, April 12, 2019

Tinkerbell trained two years for this... Disney finally announced details on "Disney+," its streaming video service to take on Netflix. Disney blasted the audience at its Apple-esque unveil with its magical advantage: Its "treasure trove" of movies. Here are the details:

  • Price: $6.99/month or $69.99/year, nearly half of Netflix's comparable plan.
  • Launch: Nov 12, 2019, in the US.
  • Bundle: Disney+ is separate from Hulu and ESPN+, Disney's other streaming assets, but there will "likely" be a discount if you bundle them.

Gold, silver, and bronze... Now that Disney's acquired 21st Century Fox, it owns the top three box-office films from 2016 and 2018. And it had 2017's top two. Imagine the binge-worthiness of Disney+:

  • Adult: Star Wars, Marvel, Bohemian Rhapsody
  • Kids: Toy Story, Frozen, Finding Nemo
  • Classics: The Sound of Music, Titanic, Lion King, The Simpsons

Nostalgia vs. New... Disney's fighting Netflix with all the old DVDs and classic titles that Netflix execs probably grew up loving. When D+ rolls out, Disney will remove all its content from Netflix. Then it's Disney's billion-dollar branded movies/series vs. Netflix's never-heard-of-but-my-friends-say-it's-awesome original content.

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