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Disney’s pouring $60B into its parks-and-cruises biz as cable and streaming struggle

Snacks / Wednesday, September 20, 2023
Bread and circuses (Richard A. Brooks/Getty Images)
Bread and circuses (Richard A. Brooks/Getty Images)

Big bet on Main StreetDisney announced plans to nearly double its spending on its parks-and-cruises biz with $60B in investments over the next decade. The world’s largest theme-park owner also runs a cruise line that visits ports in 40 countries. Parks are on pace to earn the Mouse House $10B in profit this year (up ~5X from a decade ago). Despite some recent dips in attendance, overall guest spend at Disney parks is up 42% from 2019 as fans splurge on higher-priced tickets, Mickey merch, and $22 loaded pretzels. 

  • Disney’s parks, experiences, and products unit made up over a third of its sales last quarter, growing 13%, while its media and entertainment division sagged.

“Let’s watch a Disney Channel movie”… or not. Its ambitious park plans come at a tough time for its media biz. Last month Disney reportedly held talks to sell its ABC network and TV stations to broadcaster Nexstar as cord-cutting intensifies. It’s also exploring “strategic options” for ESPN. Movies and streamers aren’t doing so hot either.

  • Box-office blues: Despite the buzz around “Little Mermaid,” ”Indiana Jones,” and ”Elemental,” this summer Disney lost an estimated $900M at the box office.

  • Streaming pause: Disney+ is expected to be tens of millions of subscribers short of its 2024 target after hiking prices, jeopardizing Disney’s goal of making its streaming biz profitable by next September.

Old winners can create new magic… As Disney adapts to changing media trends, its traditional parks biz is still a bright spot. In the past decade, it opened Shanghai Disney and added popular rides from franchises like "Star Wars" and "Avatar.” Now Disney's planning to double its cruise-line capacity and incorporate more of its IP from newer films like "Coco," “Encanto,” and "Black Panther" into the park experience.

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