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Facebook launches its FOMO-driven gaming app to take on Twitch and YouTube

Snacks / Tuesday, April 21, 2020
_First-time Facebook gamers_
_First-time Facebook gamers_

Get'cha head in the game... Looks like Zuck got some inspo from High School Musical. In case Facebook didn't already control enough of our social lives, it just launched a social gaming app to take on Amazon's Twitch and YouTube Gaming. The creatively-named Facebook Gaming app just launched on the Google Play Store:

  • Play & watch: Users will be able to watch friends and famous gamers play in real-time, and send their gaming idols "Stars" (digital tokens that cost/can be redeemed for money) for their virtual escapades.
  • Want to game with friends?: Challenge any FB friend to a tournament (anybody can create one — not just the pros).
  • "Go Live": This feature lets users livestream games directly from their phones/computers to FB (without needing to install 3rd party software), giving it a leg up on competitors like Twitch.

Couldn't not do it... Gaming is thriving in the lockdown era: entertainment + social + virtual = quarantine success story. That's why FB decided to launch its app months earlier than scheduled (the iOS version isn't even ready to roll yet). But this FOMO-driven gaming push goes way back...

  • Messenger Games: In May 2017, FB intro'd casual/innocuous games on Messenger — Words with Friends, Angry Birds, and Tetris with your FB pals right through the app.
  • Gaming Tab: In May 2019, FB added a dedicated gaming tab to its mobile app. It even signed deals with famous gamers to stream exclusively on FB — a direct jab at Twitch and YouTube.
  • Gaming App: FB has been testing it in Southeast Asia and Latin America since Fall 2018. Now it's launching worldwide.

Facebook isn't a gaming phenom, but it has numbers on its side... In the first 3 months of 2020, FB’s game streaming platform racked up 554M hours of views, compared to 1.1B hours for YouTube and 3.1B hours for Twitch. But...

  • FB has an active user base of 2.5B people (over half of the 4.5B people on earth with internet access). 700M of those users already interact with FB gaming content. Gaming leader Twitch has 140M users.
  • Facebook has an existing network on a widely adopted platform — friends don't have to switch between services to interact via messaging, gaming, or streaming.

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