So, did you do it Carole?... Cameo is the startup that lets you request personalized videos from celebs. For $1.2K, you can get a happy birthday shoutout from Snoop Dogg — for $300, you can get Carole Baskin to sing "In Da Club" by 50 Cent (major cringe warning). For more context: Kevin from The Office is Cameo's top earner for 2020.
- Cameo might be getting Zucked: Facebook is reportedly building a new Cameo-inspired tool called "Super" to let fans pay celebs for live face time. Think: live streams and Q&As.
Zuck Team 6... Super is being developed by Facebook’s "New Product Experimentation" team, which builds apps outside of FB. Their creations include: a couples app, a music collaboration app, and a meme app. None of these have broken out as a popular, standalone product. But Super could capitalize on the demand for digital celeb events.
NPE is like a mini-incubator.... It's FB's version of startup accelerator Y Combinator. Facebook's getting major heat for its Instagram and WhatsApp acquisitions — creating new products internally might be a less risky route for growth than buying competitors. With this dedicated team, Facebook is basically throwing app spaghetti at the wall to see what sticks. If it lands, FB will probably integrate it into its main app.