You and your truck want to go topless?... Fiat Chrysler has you covered with a new version of its Jeep. The "Gladiator" is part SUV, part pickup truck, part convertible. Executives just see all profit.
Americans want a V8 engine with 18 cup holders... And America's auto industry is happy to oblige:
- According to Bloomberg, Premium, Entry, and Crossover SUVs made up 3 of the top 4 fasting-growing car types from '15 to '18.
- Those hefty SUVs cost the same(ish) to build as smaller cars, but are priced way higher.
- And those fatter profits are why Jeep's making a whole new SUV-ish creation that nobody asked for.
"It's a Jeep thing" for US workers... Jeep's parent company Fiat Chrysler relies aggressively on Dodge Ram and American-made SUVs for the bulk of its profits. That's why it recently announced 6,500 new jobs and a $4.5B investment in new assembly lines, mainly for Jeeps. SUVs are getting all the love.
Latest Stories
Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.