New play-date for the Power Rangers... This one's with Peppa Pig, the British kids show featuring alliteration-enabled animal characters. Toy icon Hasbro will is paying $4B for the company behind the cartoon, Entertainment One. Fun side fact: In addition to Peppa, Entertainment One also owns Death Row Records, the production company behind Dr. Dre.
Peppa's got a passport for China... (stamped regularly). The Blues Clues-meets-Mary Poppins character is translated into 40 languages. But to Hasbro, she's a "Beachhead to go into China for many years to come.”
"Disneyfication" is the future of entertainment... Hasb-rival Mattel is transforming Barbie from toy-to-franchise with her own real-life movie starring Margot Robbie. Hasbro wants a similar profit ecosystem with Peppa. But Hasbro stock had fallen as investors weighed the hefty price tag for the strategy — turns out Disney paid the same sum to get Star Wars back in 2012 as Hasbro splurged for Peppa.